Leverage Powerful Stories to Persuade Anyone
Business Storytelling Training Course
Learn from expert storytellers
Know you're doing it right
Take home powerful stories
Do team members struggle with getting buy-in naturally?
Facing issues such as:
Disjointed messaging
Increased rejection of ideas
Difficulty communicating complex concepts
Fear of selling
Slow decision-making internally
Lengthy meetings that go nowhere
Venture Fundraising
Convince Investors
Turn skeptical investors into converts that open their chequebooks.
Internal Pitches
Win Internal Buy-In
Get ideas accepted and decisions made without endless back-and-forth
Venture Fundraising
Convince Investors
Turn skeptical investors into converts that open their chequebooks.
Internal Pitches
Win Internal Buy-In
Get ideas accepted and decisions made without endless back-and-forth
Developed to help anyone tell riveting, persuasive stories at work
No one likes to feel sold to, yet we’re all in the business of selling something: an idea, product, service or even ourselves. This workshop educates teams on how to harness the potential of effective storytelling techniques to influence, engage and inspire
Clarify your stories
Learn the best practices to communicate clearly and simply about your brand to prospects and stakeholders
Tell stories that sell
Experience our unique 5P Storytelling framework along with the right words to convince people to buy on their own
Speak confidently
Using the techniques and frameworks taught to continue to develop persuasive stories long after the workshop is over
Build a team of confident storytellers
Be understood, get your ideas across
Learn to frame your messages in a way that people get what you’re saying and resonate.
Sell ideas without being pushy
Get your audience to take a step towards the objective. Learn to convert your messaging into action without making it feel forced.
Command attention, boost retention
Boring, lacklustre presentations are always forgotten. Learn how to tell memorable stories that stick
Empower your team with time-tested storytelling techniques
Who is this course for?
The ability to tell relevant and compelling stories is important in any corporate workplace setting. It helps brand champions to build valuable relationships, communicate clearly and to drive positive change in your organisation. This business storytelling training is recommended for sales professionals, leaders and anyone who wants to present their story better.
How do learners benefit?
Learners get to experience our unique 5P Storytelling framework that is based on the science of persuasive stories and has enabled our agency to help our clients close million-dollar deals and raise millions in funding. They’ll learn a repeatable process to enhance new presentations they develop and transform the way they approach stories.
Learning Outcomes
- Master the elements of a good story
- Cater stories for different audiences
- Re-using stories, parables and anecdotes that work
- Using storytelling in various business situations
- Applying storytelling techniques across mediums
- Mastering the use of language to create greater impact
“Clearly points out the most effective way of telling stories. A paradigm shift from trying to SELL a product to getting customers to BUY a product and from compelling customers to say YES to making it impossible for them to say NO.”
Peggy Pranta
EY, Category Manager, Symrise
EY, Category Manager, Symrise
Who can benefit from business storytelling training?
Storytelling is a human-skill not limited to any specific role. It might sound cliché but we believe anyone can benefit from knowing how to tell persuasive stories that help further their causes and ideas.
What will I learn in a business storytelling course?
You can expect to learn how to effectively study your audiences, structure stories and deliver them. These insights are garnered from best practices learnt from working with hundreds of clients from some of the world’s most admired brands.
What formats are available?
The Stories That Stick workshop requires adequate time to impart the concepts and frameworks we use to tell effective stories. We recommend at minimum a one-day course and in most cases a two-day intervention to ensure that learners understand and apply the techniques correctly.
What make-up of the teams are recommended?
We often recommend this course to organisations with staff that are within the same team. This way, via collaboration, we can complete the workshop with an immediate pay-off of a story that they can use to speak to customers and stakeholders moving forward specific to that team’s needs.
What if I need specific help with my issues?
Our programs are partially customised to meet client needs. However, if you find challenges that require focused help, we highly recommend considering working with our instructors for one-to-one coaching.