Corporate Execs
Execs who regularly present to C-level stakeholders and need to secure buy-in through clear, persuasive narratives.
BUSINESS STORYTELLING COURSE
Leverage Powerful Stories to Persuade Anyone You Meet
Our flagship business storytelling training workshop enables teams to utilise narratives to drive business and team goals.
Trusted by teams in best-in-class organisations
Do your team members struggle with getting buy-in naturally?
Facing issues such as:
- Slow decision-making internally
- Difficulty communicating complex concepts
- Lengthy meetings that go nowhere
- Disjointed messaging
- Fear of selling
- Increased rejection of ideas
What is business storytelling?
Business storytelling is the practice of shaping a business message, such as a strategy, a proposal or a set of data, into a story with a clear audience, a tension and a resolution, so people understand it, remember it and act on it. At work it replaces a list of facts with a narrative: the situation, what is at stake, the recommendation and the evidence for it.
Prefer to learn on your own schedule? Our online business storytelling course covers the essentials at your own pace.
Empower your team with time-tested storytelling techniques
This workshop educates teams on how to harness the potential of effective storytelling techniques to influence, engage and inspire.
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Clarify your ideas
Learn the best practices to communicate clearly and simply about your ideas to internal and external stakeholders.
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Tell stories that sell
Experience our unique 5P Storytelling framework along with the right words to persuade people to say “yes”
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Master persuasion
Use the techniques and frameworks taught to continue to develop persuasive stories long after the workshop is over
“HighSpark is able to grasp YouTube business very well... During the session, they was able to speak Google/YouTube lingo which made us feel relatable... Our attendees mentioned that they value: the collaborative learning across different functions, great framework & unique storytelling techniques.”
“The workshop has without a doubt, enhanced our presentation development skills as a team. What I personally enjoyed was that not only were we offered tips and strategies from an experienced practitioner, but we got to practice and internalise the learnings too. Not only was the workshop really insightful, it was a lot of fun too! My colleagues and I enjoyed it thoroughly and would highly recommend it to teams looking to enhance skills in this area.”
“For years, I’ve been trying to break certain barriers in storytelling – how best to engage my audience with presentations, and how to inspire action. The frameworks & tips taught mades a world of difference. I am confident that this course will benefit all groups of people, not just client-serving teams but anyone keen to develop convincing, impactful and inspiring ways to deliver their story.”
“The entire journey from pre-workshop to post-workshop follow up has been nothing but smooth. HighSpark tailored the handbook and workshop to our team's real decks, providing detailed alternatives for our data visuals. They were patient and insightful - this is my second time attending a storytelling workshop! Highly recommend HighSpark for sharpening your organisation's stories and data visualisation. Our team enjoyed the workshop and have already started transforming our decks.”
“Clearly points out the most effective way of telling stories. A paradigm shift from trying to SELL a product to getting customers to BUY a product and from compelling customers to say YES to making it impossible for them to say NO.”
Who is this course for?
Developed to help anyone tell riveting, persuasive stories at work
Technical Professionals
Experts who translate complex ideas into clear, memorable, and actionable messages for non-technical audiences.
Emerging Leaders
Leaders who want to articulate vision, align teams, and inspire action through confident, persuasive storytelling.
Course Overview
Learn a proven framework based on the science of persuasive stories
Workshop Agenda
- Master the elements of a good business story
- Craft audience-focused narratives that land with clarity and purpose.
- Structure presentations that flow naturally, connect emotionally, and drive logical action.
- Apply storytelling techniques to turn complex ideas into memorable narratives that stick.
- Pre-empt audience resistance and address objections to boost persuasion.
Learners get to experience our unique 5P Storytelling framework that has enabled our agency to help our clients close million-dollar deals and raise millions in funding.
Course Formats
Format
- Virtual
- Blended
- Offline
Course Duration
- Crash course
- Half Day
- 1-Day
- 2-Day
Business storytelling examples
Two client projects where the story, not more information, made the sales message work.
A sales story for every client industry
The flavour and fragrance team struggled to name its winning proposition for audiences as different as perfume and food and beverage. Over two days of storytelling frameworks, they rebuilt their sales narrative around client pain points and left with a sales storyboard and a toolbox of stories for upcoming pitches.
From an overloaded deck to a focused story
The pitch deck had grown long and was rebuilt for every client. We put the decision drivers customers care about first and reorganised the deck into modular sections, so presenters could tell a clear story and tailor it with less effort.
Your Facilitators
Learn from experienced practitioners
Our programmes are led by facilitators that bring real, practical industry experience so you get the best outcomes.
Christine Soliven
Brand strategist and communications trainer
ACLP-certified trainer. Ex-Walt Disney, Christine is an experienced communicator and brand strategist, former business development head of a fast-growing F&B chain.
Razinah Anwarali
Communications specialist and facilitator
ACLP-certified trainer with nine years of communications experience. Razinah has trained teams from organisations including SMU, A*STAR, Shiseido and Schroders.
Jeremiah Maximus Lim
UX/Marketing Strategist, Executive Educator
Adjunct lecturer and digital strategist with over 10 years in marketing, UX design and digital learning. Founder of UNGRUMP.CO, and has designed and delivered programmes for organisations including Meta, MUFG and Columbia University. ACLP certified.
Rahul Shah
Communications Specialist
A certified NLP, Enneagram and Coach Practitioner with a Grade 8 Gold Medal in Public Speaking from LAMDA. Has trained teams at organisations including BNP Paribas and Bayer
Frequently Asked Questions
Storytelling is a human-skill not limited to any specific role. It might sound cliché but we believe anyone can benefit from knowing how to tell persuasive stories that help further their causes and ideas.
From our Google reviews
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“Very good course on storytelling with visualization techniques conducted by Christine. Whole process was smooth from enrollment to end of course. Provided the necessary course materials and lesson was clear and easily understood”
KC Lee Google review
Curious? Speak to our expert team.
Fill out the brief form and we'll get back to you with an estimate and discuss a plan for your company.
We'll arrange your meeting with a consultant to:
- Provide cost estimates
- Provide specific advice
- Identify any blindspots
- Share best practices
- Discover your needs
Equip teams to design clear, compelling visuals that sharpen messages and help audiences grasp ideas quickly and confidently.
Helps professionals turn complex data into clear, persuasive stories that support insight-driven decision-making.
This course trains teams to visualise data accurately and effectively, ensuring insights are communicated with clarity and credibility.
Equip your teams with skills to thrive at work
Schedule a free call with our consultants to help you figure out which corporate training course best fits your organisational requirements.
Get in Touch