We help B2B brands infuse storytelling into their companies

We help you clarify what makes your brand special so customers and stakeholders get excited. Got a great idea? Let’s give it the best chance to succeed.

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The old ways of GTM are increasingly less effective

The days of throwing money frivolously into ads and sales reps are seeing a speedy decline. They just don’t work as well as they used to.

Your prospects are now flooded with information, sales reps at their throats in spam and pitches. All this while their budgets are being cut dramatically.

In the pursuit of hypergrowth, most B2B tech firms have neglected their fundamental marketing tools that support every go to market approach.

Narrative-led growth is the new playbook for success

Persuasive communications underpin the success of every marketing campaign, pitch or strategy.

We’ve been quietly supporting companies with this for more than a decade.

Industry Agnostic Expertise

From fintech, to flavours,
we’ve worked in some of 
the most complex 

Proprietary Frameworks

Proven approaches 
validated over a decade 
of work with the world’s 
most admired brands

Creative & Business Acumen

Our people bring not just 
creative ideas, but align 
them with business 
outcomes by default

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Tatler Asia’s Generation T Honouree

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Forbes 30Under30
Asia Honourees
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Sprit Of Enterprise
Award Winner

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HR Vendors Award: Best
Training Provider

Started from zero by ‘non-obvious’ industry thinkers

Made up of consultants and creatives hailing from brands like Disney & Ogilvy, many of us have cut our teeth in advertising, media and business. We leverage this expertise to offer clients proven, scientific approaches to transforming communications.

Koh Kai Xin

Koh Kai Xin

Co-Founder & Head Trainer
Eugene Cheng

Eugene Cheng

Co-Founder & Creative Lead
Tan Yan Ni

Tan Yan Ni

Head of Brand Messaging
Yoven Kurniawan

Yoven Kurniawan

Studio Manager
Razinah Anwarali

Razinah Anwarali

Senior Trainer
Bernie Kok

Bernie Kok

Training Account Lead
Sarah Arumugam

Sarah Arumugam

Senior Graphic Designer
Teo Jia Yi

Teo Jia Yi

Consulting Account Lead
Alia Farhana

Alia Farhana

Nuruljannah Binte Jamil

Nuruljannah Binte Jamil

Learning Solutionist
Cindi Delisia

Cindi Delisia

Graphic Designer

How we can help

Consulting & Strategy

 Discover hidden opportunities in your 
brand’s messaging and positioning to 
become the most relevant and obvious 
choice to your customers

Learning Solutions

Explore various formats of learning to 
give your teams an edge. Choose from 
our library of timeless skills to help you 
communicate more powerfully at work