use stories to win at work

business storytelling Training Course

The Stories That Stick course is a business storytelling training workshop for organisations that want to enable their teams to better use personal narratives to and anecdotes to be remembered, sell ideas, build engagement and drive action.

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learn from expert storytellers


know you're doing it the right way


take home clear, powerful stories

does your team struggle to talk about your business?


Is everyone describing your brand differently?


Do you have trouble getting buy-in from prospects?


Is explaining what you do complicated?


Are you losing clients because they are confused?


Is it time to refine your brand story?


Is putting together presentations difficult?


No one likes to feel sold to, yet we’re all in the business of selling something: an idea, product, service or even ourselves. This workshop educates teams on how to harness the potential of effective storytelling techniques to influence, engage and inspire.

clarify brand story

Clarify Your Brand Story

Learn the best practices to communicate clearly and simply about your brand to prospects and stakeholders.

learn a language that sells

Learn a Language That Sells

Experience our unique 5P Storytelling framework along with using the right words to convince people to buy on their own

become a master storyteller

Become a Master Storyteller

Using the techniques and frameworks taught to continue to develop persuasive stories long after the workshop is over.

If you use words to sell, you’ll benefit from this training. Register Now. 

“Clearly points out the most effective way of telling stories. A paradigm shift from trying to SELL a product to getting customers to BUY a product and from compelling customers to say YES to making it impossible for them to say NO.

Category Manager, Symrise APAC


Who is it for?

The ability to tell relevant and compelling stories is important in any corporate workplace setting. It helps brand champions to build valuable relationships, communicate clearly and to drive positive change in your organisation. This business storytelling training is recommended for sales professionals, leaders and anyone who wants to present their story better.


Learners get to experience our unique 5P Storytelling framework that is based on the science of persuasive stories and has enabled our agency to help our clients close million-dollar deals and raise millions in funding. They’ll learn a repeatable process to enhance new presentations they develop and transform the way they approach stories.

a story-focused curriculum for the modern business executive

Elements of a good story

The different mediums of storytelling

How to cater stories for different audiences

Using different types of stories

How to tell stories that are clear, compelling and convincing


The 5P Framework for persuasive presentations

Re-usable stories, parables and anecdotes

Where to find your own stories

learning objective: groom persuasive storytellers

The Stories That Stick workshop focuses on imparting skills and techniques that participants can put into practice straightaway and achieve these objectives:

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Be Understood and Get Your Message Across

Learn to frame your messages in a way that people get what you’re saying and resonate.

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sell your brand without being pushy

Get your audience to take a step towards the objective. Learn to convert your messaging into action without making it feel forced.

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command attention, increase Retention

Boring, lacklustre presentations are always forgotten. Learn how to tell memorable stories that stick.

live workshops held by experts

Facts Tell, Stories Sell

Detach yourself from the podium and learn instead how to connect with fellow human beings on a personal level with effective stories that stick.

Can you come down to our office to do the training?

Yes, we can send our trainer(s) down to your venue. For technical training, we’ll require a working projector for your staff to practice.

What formats does this workshop come in?

The Stories That Stick workshop requires adequate time to impart the concepts and frameworks we use to tell effective stories. We recommend at minimum a one-day course and in most cases a two-day intervention to ensure that learners understand and apply the techniques correctly.

Do I need to bring my computer?

You won’t be needing your computer as the program will be run utilizing everyday office stationery like sticky-notes and markers. The aim of the workshop is to impart an ‘approach’ to storytelling with or without technology.

What make-up of the teams are recommended?

We often recommend this course to organisations with staff that are within the same team. This way, via collaboration, we can complete the workshop with an immediate pay-off of a story that they can use to speak to customers and stakeholders moving forward specific to that team’s needs.

want to learn more about our other presentation programs?

persuasive presentations that sell 02

Presentation Skills Training

A unique blend of visual and storytelling techniques that will help leaders captivate through a multi-sensory experience.


Presentation Design Workshop

Learn how to think like a designer and develop beautiful presentations that sell using data visualisation and design-thinking.

Want to let your team experience our customised training?

Just drop us a line via email/call or fill out our contact form.