Leverage Powerful Stories To Persuade

Business Storytelling Training Course

 

The Stories That Stick course is our flagship business storytelling training workshop for organisations that want to enable their teams to better use narratives to and anecdotes to be remembered, sell ideas, build engagement and drive action in any role.

R

LEARN FROM EXPERT STORYTELLERS

R

KNOW YOU'RE DOING IT THE RIGHT WAY

R

TAKE HOME CLEAR, POWERFUL STORIES

Do team members struggle with getting buy-in naturally?

Facing issues such as:

R

Disjointed messaging

R

Increased rejection of ideas

R

Difficulty communicating complex concepts

R

Fear of selling

R

Slow decision-making internally

R

Lengthy meetings that go nowhere

Venture Fundraising

Convince Investors

Turn skeptical investors into converts that open their chequebooks.

“Insert Quote and Testimonials here.”
client logo 11
get buy in image 3 compressed

Internal Pitches

Win Internal Buy-In

Get ideas accepted and decisions made without endless back-and-forth

“Insert Quote and Testimonials here.”
client logo 11
get buy in image 3 compressed

Venture Fundraising

Convince Investors

Turn skeptical investors into converts that open their chequebooks.

“Insert Quote and Testimonials here.”
client logo 11
get buy in image 3 compressed

Internal Pitches

Win Internal Buy-In

Get ideas accepted and decisions made without endless back-and-forth

“Insert Quote and Testimonials here.”
client logo 11
get buy in image 3 compressed

Developed to help anyone tell riveting, persuasive stories at work

No one likes to feel sold to, yet we’re all in the business of selling something: an idea, product, service or even ourselves. This workshop educates teams on how to harness the potential of effective storytelling techniques to influence, engage and inspire.

clarify brand story
Clarify your stories

Learn the best practices to communicate clearly and simply about your brand to prospects and stakeholders.

learn a language that sells
Tell stories that sell

Experience our unique 5P Storytelling framework along with using the right words to convince people to buy on their own

become a master storyteller
Speak confidently

Using the techniques and frameworks taught to continue to develop persuasive stories long after the workshop is over.

Build a team of confident storytellers

The Stories That Stick workshop focuses on imparting timeless skills and techniques that participants can put into practice straightaway and apply in any role

Be understood and get your message across

Learn to frame your messages in a way that people get what you’re saying and resonate.

Sell ideas without being pushy

Get your audience to take a step towards the objective. Learn to convert your messaging into action without making it feel forced.

Command attention, increase retention

Boring, lacklustre presentations are always forgotten. Learn how to tell memorable stories that stick.

Who is this course for?

The ability to tell relevant and compelling stories is important in any corporate workplace setting. It helps brand champions to build valuable relationships, communicate clearly and to drive positive change in your organisation. This business storytelling training is recommended for sales professionals, leaders and anyone who wants to present their story better.

How do learners benefit?

Learners get to experience our unique 5P Storytelling framework that is based on the science of persuasive stories and has enabled our agency to help our clients close million-dollar deals and raise millions in funding. They’ll learn a repeatable process to enhance new presentations they develop and transform the way they approach stories.

Learning Outcomes

  • Master the elements of a good story
  • Cater stories for different audiences
  • Re-using stories parables and anecdotes that work
  • Using storytelling in various business situations
  • Applying storytelling techniques across mediums
  • Mastering the use of language to create greater impact
peggy pranata
800px Symrise.svg

“Clearly points out the most effective way of telling stories. A paradigm shift from trying to SELL a product to getting customers to BUY a product and from compelling customers to say YES to making it impossible for them to say NO.”

Peggy Pranta
EY, Category Manager, Symrise

Arrange a business storytelling workshop

Empower your team with time-tested storytelling techniques

Schedule a free call with our consultants to help you figure out which corporate training course best fits your organisational requirements.

Not what you’re looking for?
See our other corporate training courses

Public speaking call to action

Who can benefit from business storytelling training?

Storytelling is a human-skill not limited to any specific role. It might sound cliche’ but we believe anyone can benefit from knowing how to tell persuasive stories that help further their causes and ideas.

What can I expect to learn in a business storytelling course?

You can expect to learn how to effectively study your audiences, structure stories and deliver them. These insights are garnered from best practices learnt from working with hundreds of clients from some of the world’s most admired brands

What formats are available?

The Stories That Stick workshop requires adequate time to impart the concepts and frameworks we use to tell effective stories. We recommend at minimum a one-day course and in most cases a two-day intervention to ensure that learners understand and apply the techniques correctly.

What make-up of the teams are recommended?

We often recommend this course to organisations with staff that are within the same team. This way, via collaboration, we can complete the workshop with an immediate pay-off of a story that they can use to speak to customers and stakeholders moving forward specific to that team’s needs.

What if I need specific help with my issues?

Our programs are partially customised to meet client needs. However, if you find challenges that require focused help, we highly recommend considering working with our instructors for one-to-one coaching.