use stories to win at work
business storytelling Training Course
The Stories That Stick course is a business storytelling training workshop for organisations that want to enable their teams to better use personal narratives to and anecdotes to be remembered, sell ideas, build engagement and drive action.
learn from expert storytellers
know you're doing it the right way
take home clear, powerful stories
does your team struggle to talk about your business?
Is everyone describing your brand differently?
Do you have trouble getting buy-in from prospects?
Is explaining what you do complicated?
Are you losing clients because they are confused?
Is it time to refine your brand story?
Is putting together presentations difficult?
DEVELOPED TO HELP LEADERS CLARIFY THEIR BRAND MESSAGES
No one likes to feel sold to, yet we’re all in the business of selling something: an idea, product, service or even ourselves. This workshop educates teams on how to harness the potential of effective storytelling techniques to influence, engage and inspire.
Clarify Your Brand Story
Learn the best practices to communicate clearly and simply about your brand to prospects and stakeholders.
Learn a Language That Sells
Experience our unique 5P Storytelling framework along with using the right words to convince people to buy on their own
Become a Master Storyteller
Using the techniques and frameworks taught to continue to develop persuasive stories long after the workshop is over.
If you use words to sell, you’ll benefit from this training. Register Now.
Who is it for?
The ability to tell relevant and compelling stories is important in any corporate workplace setting. It helps brand champions to build valuable relationships, communicate clearly and to drive positive change in your organisation. This business storytelling training is recommended for sales professionals, leaders and anyone who wants to present their story better.
HOW DO LEARNERS BENEFIT?
Learners get to experience our unique 5P Storytelling framework that is based on the science of persuasive stories and has enabled our agency to help our clients close million-dollar deals and raise millions in funding. They’ll learn a repeatable process to enhance new presentations they develop and transform the way they approach stories.
a story-focused curriculum for the modern business executive
Elements of a good story
The different mediums of storytelling
How to cater stories for different audiences
Using different types of stories
How to tell stories that are clear, compelling and convincing
The 5P Framework for persuasive presentations
Re-usable stories, parables and anecdotes
Where to find your own stories
learning objective: groom persuasive storytellers
The Stories That Stick workshop focuses on imparting skills and techniques that participants can put into practice straightaway and achieve these objectives:
Be Understood and Get Your Message Across
Learn to frame your messages in a way that people get what you’re saying and resonate.
sell your brand without being pushy
Get your audience to take a step towards the objective. Learn to convert your messaging into action without making it feel forced.
command attention, increase Retention
Boring, lacklustre presentations are always forgotten. Learn how to tell memorable stories that stick.
Can you come down to our office to do the training?
Yes, we can send our trainer(s) down to your venue. For technical training, we’ll require a working projector for your staff to practice.
What formats does this workshop come in?
The Stories That Stick workshop requires adequate time to impart the concepts and frameworks we use to tell effective stories. We recommend at minimum a one-day course and in most cases a two-day intervention to ensure that learners understand and apply the techniques correctly.
Do I need to bring my computer?
You won’t be needing your computer as the program will be run utilizing everyday office stationery like sticky-notes and markers. The aim of the workshop is to impart an ‘approach’ to storytelling with or without technology.
What make-up of the teams are recommended?
We often recommend this course to organisations with staff that are within the same team. This way, via collaboration, we can complete the workshop with an immediate pay-off of a story that they can use to speak to customers and stakeholders moving forward specific to that team’s needs.
want to learn more about our other presentation programs?
Presentation Skills Training
A unique blend of visual and storytelling techniques that will help leaders captivate through a multi-sensory experience.
Want to let your team experience our customised training?
Just drop us a line via email/call or fill out our contact form.