Working towards your first ICO (Initial Coin Offering) project can be a harrowing experience. Besides actually developing the technology that works on the blockchain, you’ll have to actively market the token to cryptocurrency communities and seek private investors before a public launch.
A common problem that most ICO teams face is that they spend months with an expert technical team building the perfect blockchain-based technology, only to find themselves unable to tell a compelling story around their token and their ICO.
There are a few things that anyone working towards an ICO prepares before launching their token sale:
A whitepaper detailing how their token works and the overall vision of the application
A website to briefly explain the ICO to visitors and individual investors
A pitch deck for private sales before the ICO begins
Developing a pitch deck that sells tokens is easier said than done and is on a whole new page when compared with a whitepaper or website.
The truth is, whitepapers are slowly becoming outdated and redundant. Blockchain whitepapers became widely popular after Bitcoin’s inception but are now gradually becoming less relevant. This is because of two reasons: Firstly, they are typically very technically worded or written more for marketing purposes. Secondly, whitepapers fail to quickly answer the questions that are truly at the top of mind for crypto buyers.
Rob May, CEO of Talla.com on Coindesk, puts it aptly:
“So, the next time you look at a token or a network, just skim the white paper. Make it a secondary factor in your decision, not the primary thing you buy on.
Spend your time instead looking at the team, understanding the big vision, researching the market opportunity, and thinking counterfactually about the possible futures of the network. You’ll make better decisions.”
This then begs the question, what should we include in ICO private sales and investor decks?
ICO decks are not very far off from regular start-up pitch decks where founders seek to raise funding from skeptical investors.
There are numerous areas that overlap:
Proving that the team is capable and experienced enough to see through the execution
Hinting at a high return-on-investment (ROI): a positive payout for start-up investors and token appreciation for ICOs
Communicating immense potential for uptake and usage of product or token
Why they should act on this immediately
That said, ICOs are far more nuanced because of the technology and considerations that cryptocurrency buyers have before they sink their hard-earned capital (in Ethereum, Bitcoin or NEO) into your token.
Here are some of the key components that make up the general structure of every ICO deck:
1. Cover Slides That Summarize Your Story
Gone are the days where it was trendy to be the ‘Uber for XYZ’. Clarity is the new currency to get your token funded. The cover slide needs to immediately hook the reader or audience to want to align with your vision and also intrigue them to continue with the rest of the deck.
A good title clearly indicates what the token or network will be used for and what it enables. Do not complicate the title. There is no benefit in confusing your potential token investor.
To ensure your title on the first page of your ICO pitch deck is concise ensure that:
The title clearly represents your project
Hint at the benefits that it provides to the end-user of the token, who might not always be the early token investor.
This slide should also contain a visual representing either the end-user or a digital mock-up of the blockchain solution that you’re creating.
This is one example. The title is clear about what they want: To convey why Vaultbank will be of benefit to the target user. On the right, it then provides several brief descriptions of the benefits.
Good Title Examples:
Switcheo: The World’s First Decentralised Exchange on the NEO Blockchain
TenX: Spend Your Virtual Currencies in Real Life
Kyber: Instant Exchange and Conversion of Digital Assets
2. Problem Statement
Tokens will typically continue to appreciate in value and stay that way (unless we see a crash in the cryptocurrency economy) if they have real-world application that targets a gap in the world currently. Token investors are always on the lookout for the next big blockchain project that will change the world as we know it and ‘moon’ so that they’ll see a big gain.
If your identified ‘problem’ can be solved by using a database instead of your solution – is it really a problem worth investing in? You’ll have to make clear why you’re building the blockchain application and also illustrate the magnitude of the problem.
This should be descriptive yet clear. For example, if your blockchain project is intending to replace insurers – it could be something along the lines of: Today’s Insurance Solutions Lack Transparency and Efficiency
Look at this slide’s title. Its main point is concise and clear, no complex language used.
Describe the Problem
Elaborate more on the problem to make a case for your problem statement. If: “Insurance Solutions Lack Transparency and Efficiency”, why is this happening?
Some example pointers could be:
Insurance customers still rely heavily on agents for claims
Inefficiency is good for insurer bottomline
Basically, support your statement with what’s happening in the industry and back these points up later with hard facts and statistics so you do not lose credibility.
Substantiating Pointers and Arguments
Your statement should then be supported by real problems that you’ve identified in your industry of choice that you’re trying to solve by using the blockchain. These can be supported by using research statistics, quoting credible sources like large news sites or influential individuals and/or showcasing other competitors in the arena that have done well, but still leave room for growth.
If you’ve surveyed a good sample size of respondents or have market data to back up your opinion, be sure to include these in summary as well.
This video of Switcheo Network CEO speaking at the NEO Amsterdam conference is a good example of illustrating problems within the general space with real examples.
3. Introduce Your Blockchain Solution
Now’s your chance to showcase your solution. You’ll want to be clear about two things.
What is the solution?
How users interact with it (E.g. Is it a platform that they login to? Is it an app? Or will it be used in the form of a credit card to spend cryptocurrency?)
Leave no room for doubt here as it’s critically important that your prospective investor understands how your solution can fit into the lives of those you seek to serve.
It helps to reference the points listed out in the problem earlier and juxtapose that with the merits of your solution. That way, investors can quickly see how your solution solves those various problems.
Show the solution
The benefit of using a pitch deck is that you can afford to include imagery to help your audience or reader fully visualize what your solution will look like. Having it mocked up is half the battle won versus not even having a proof of concept. Don’t leave it up to their imagination, show them.
This presentation by the Zilliqa team (the cryptocurrency with the highest market cap in Singapore) is a great example of explaining a complicated solution in a simple manner whilst painting the high potential of the landscape.
4.Demonstrate How It Works
Blockchain solutions are notoriously difficult to explain to non-technical people. It’s your job to make it easy yet informative for your prospective investor so that he or she can understand your token and solution.
Explaining what the solution looks like from the front-end (i.e. user experience and interface) is the first step in getting their buy-in for your product. Investors want to understand what the user sees and how they interact with your platform. Instead of using long prose, break up the example of use into a linear step-by-step process with screens or descriptions.
For example, instead of:
User enters exchange with their private key, makes their trade with the right pair and receives their currency in their wallet
Login with private key -> Trade with pair of choice -> Receive currency in wallet
For more discerning investors, they want to understand your tech. This is where most technical people shine when explaining the logic behind the solution. Problem is, these explanations are usually quite verbose and hard to understand.
Using illustrations, diagrams or flowcharts in the right sequences have proven to be one of the best ways to effectively explain a blockchain product to investors.
The key to not confusing them is to:
Have a headline upfront that explains what the diagram is explaining, and the process involved
Always show the users/stakeholders in the diagram prominently
If there is flow of token usage, use animation or demark sequencing to avoid confusion
Try to adhere to a left-to-right reading flow that most people in the world read
5.Explain Your Token
The deck will not be complete without explaining what your audiences are buying in the first place – your ICO Token. You’ll want to ensure you cover:
The slide provides a clear step-by-step explanation on the process.
The way the token moves around in the network should also be described along with how token holders can benefit from being a holder. Do they receive dividends or rewards? Does the token let them attain reduced trading fees? Or does the token allow them to spend less on acquiring a product or service?
Be clear with what the token does as there are various token applications that either work on utility or act as a store of value/proof of stake.
You should already have this in handy. Be sure to use this throughout the deck so that your investors know what your token looks like and that they know what they’re getting into. The token symbol/logo represents your cryptocurrency and is backed by the overall messaging of your other communication mediums.
This token presentation by WAX sports a really good build-up by showcasing the progression of their industry, ending with their solution sitting at the forefront. They also did a good job around the 8-minute mark explaining how tokens could be used and the benefits for holders.
Unless your cryptocurrency token is truly a world’s first (which in 2018 is still very possible), you’ll want to always try to list competitors in your space. In lucrative industries, there will almost always be competitors that exist in one form or the other even if indirect. If there are no competitors, the market is either too small or not really that lucrative.
The key to getting this slide right is to:
Compare your application with your competitors so that investors know where you stand in the big picture
Identify why your token is unique, superior in application and differentiates from others
At times, illustrate that your competitors have already done well in different markets and that your solution can perform as well or even better.
The format of this can either be a table, a positioning graph with X and Y axes or a map with market sizing bubbles. It really depends on the messaging and what ties in best with your story.
Here, the key message is conveyed through providing where Switcheo stands amongst its competitors through a positioning map. The message shows that Switcheo does not compromise convenience and security – something its other competitors lack.
7.Introduce Your Team
This is one of the most important slides in your deck where you’ll want to play up the achievements, experiences and technical fit of your co-founders, advisors and team members to make a case for your token sale.
There is no hard and fast way to ace this as the makeup of every team is different. Try to identify strengths within the team even if they might come from a few individuals.
Avoid making general boastful statements like: “creator of multiple successful startups”. Always use quantitative numbers or facts to substantiate any statements
(e.g. former CEO at X, 20 years in IT)
Decide on a specific format and keep it consistent throughout team members. Advisors that need no real introduction can have shorter descriptions.
Here’s one example. The format in introducing the team is consistent. It states their position and states their experience or describe their roles.
As mentioned above, this slide keeps the introductions for the advisors short.
8.Share Your Road Map
Some investors buy tokens to HODL (Hold on for dear life) for the long-haul and not just sell immediately after the ICO is over. As such, they’ll want to know exactly what the founders plan to do and have a look at the roadmap ahead.
Marketing and Growth
Nobody wants to be the last holder of a token. Some investors want to know how you’ll continue to acquire and retain new token holders to bring added liquidity and value to tokens on sale. If you have these in handy to a notable investor who has been asking questions about your marketing plans ahead, list out initiatives to grow users with a dollar value tagged to them.
A basic linear timeline usually suffices when it comes to communicating different phases of your project along with the goals and benefits it is meant to achieve for token holders and users.
Juxtapose each phase title with descriptions of what features will be added along with what benefit they can expect. Typically, founders forecast developments up to 3 years ahead.
(e.g. Phase 2: Main Net, Secure trading for token holders direct to their wallets)
9.Plan to Finance
This is close to your end slide where you detail the distribution of ICO token proceeds as well as the important dates that investors should note for public and private sales.
If you’ve managed to convince the prospective token holder by this point, congratulations.
It’s a good time to deliver an ICO summary so that they’ll know the factors to consider in their purchase including the token price, whether there are hard caps to the number of tokens and how these will be distributed to their wallets.
Specify the following parameters:
Hard Cap and Soft Cap Campaigns.
Number of tokens for sale.
Key token properties for owners.
Platform for release.
Model of the token distribution.
Dates of ICO opening and closing.
Distribution of tokens and key holders.
The distribution breakdown typically consists of the founding team, tokens set aside for marketing related promotions (such as airdrops), key advisors and general operation of the foundation or company working towards realising the solution. Ensuring these are broken up logically and with good reason helps to avoid dissuading the discerning investor wondering where their funds are invested.
10.Ask for Investment
Your whole presentation will be for naught if you don’t ask for the investment. List a few calls to action they’ll have to take to get onto the private sale or public sale and try to reduce the barriers to entry for ease of investing. Nobody wants to go through lengths just to invest.
Have an action statement that clearly answers the question: ‘What do I do next?’ and also incentivise quick action. Don’t forget to include contact details and telegram/medium page URLs if any so they can involve themselves in the ongoing conversation.
E.g. ‘Help us build the world’s first DEX on NEO’, ‘Join our private sale within 24 hours and get 25% bonus”
Visual suggestion: Always good to have a user depicted using the solution or a mock-up of your application to really solidify your ideas and to suggest eventual realisation.
Meandering this new world of cryptocurrency and the blockchain can be confusing when you’re trying to get traction in the initial stages. However, as with any difficult endeavour, strategies that work will leave patterns and we can learn from these successes and apply it to our own projects.
Imagine this – it’s late at night and you’re finishing up your last few slides for your big presentation tomorrow. You’ve done your final check and your pitch deck is all ready to be sent out. You are finally satisfied with how it looks and click the send button. To your horror, the email bounces back.
Large attachments are one of the most common causes for bounced emails. These huge files can cause difficulties in sending out emails or even online uploading. Especially in corporate organizations, email filters tend to block large attachments for security’s sake. But if you want to include some images to ensure your presentation design looks great, what do you do?
Worse, in plenty of PowerPoint training courses in the market, few actually teach you different ways to compress your PowerPoint files before sending as an attachment via email or only cover it on Windows or OSX.
Fear not, here are some ways in which you can reduce the size and save space.
Compressing PowerPoint files on Apple OSX
If you own a Mac but still need to use PowerPoint for work, you’re in luck. There are a few ways of compressing PowerPoint files to fit your file limit in organizations with email filters so you won’t need to use file-sharing services like DropBox or Wetransfer.
Method One – Compressing All photos on PowerPoint
More often than not, PowerPoint balloons in size because of high-resolution stock photography that you might include in your presentation. Thankfully, there’s an easy way to quickly compress these files across the whole file.
1. On the file menu, click “reduce compress pictures”
2. Select your compression size according to the table
Unless you’re intending to print the PowerPoint file, you shouldn’t have photos sized at 220ppi. We’ve found that the best setting in most cases is 150ppi – such that it preserves minimal quality for use. If you’re really in the need of smaller sizes, using 96ppi is your last resort.
3.Select “delete cropped area”
4. Choose “all pictures in this file”
5. Click “Ok”
Method Two – Picture Format
Note that this is, in fact, the same method of compressing the images but gives you more control as to which photos you want to compress and leave the ones you don’t want to in higher resolution.
1. Select the “Picture Format” tab when selecting one or a few images
2. Click on the Adjust button
3. Select Compress Pictures
4. Select your compression size according to the table
5. Select “delete cropped area”
6. Choose “all pictures in this file”
7. Click “Ok”
Alternatively, if you wish to be selective about the photos being compressed, PowerPoint provides another option to compress only specific images. Under steps 4 and 6 respectively, you will be able to choose between the option of all pictures or just a selective few.
However, if you wish to retain the size of the slides and still send it to people, you can consider zipping the file. Most of the time, people choose this option in order to keep the resolution at its highest without compromising it.
Method Three – Compressing Before Inserting Images
There will always be a limitation of how small image sizes can be using the inbuilt compression application in PowerPoint. One of the most foolproof ways to ensure file sizes are optimised is to optimise the images even before you insert them into PowerPoint. Here’s how:
1. Reduce the size of images losslessly using browser-based applications
Tools like Tinyjpeg,Tinypng and Smallpdf are great to reduce the size of your files without installing any additional applications on your machine.
2. Optimize the dimensions of your presentation images before inserting into PowerPoint
This step is most commonly overlooked by most executives simply because it’s pretty tedious. It involves ‘pre-cropping’ the images you plan to insert into your presentation even before you try any of the methods before this.
a) The first step is to determine the max dimensions of your slide. You can do this by accessing the ‘slide size’ in the ‘design’ tab.
b) Enter ‘Page Setup’ when navigating into ‘Slide Size’ to identify the dimensions of each slide. If you’re using any of the typical slide dimensions like Standard (4:3) or Widescreen (16:9), typically the safe dimension is 1024px x 768px and 1280px 720px respectively.
c) The very next step is to start cropping the images to fit within the slide dimensions. For example, if your image is 3000px x 2000px, cropping it down to size will save you a lot of space. Using sites like https://imageresize.org/, you can quickly resize images to fit your slide canvas.
At the same time, if you’re using raster editing programs like Adobe Photoshop, you can easily reduce the dimensions of your images before saving. Otherwise, site-based tools work too.
Method Four – Zipping Files
This method is best performed at the end and works regardless of whether you actually compressed the images prior or not.
1. Right-click on selected PowerPoint file
2. Select “Compress”
3. A zip folder will appear
Ready to be sent out!
Not a Mac user? Fret not! While we do most of our work on MacBooks, we occasionally use other laptops under the Windows operating system as well. For Windows users, the way to reduce file size for Powerpoint presentations can be a little different but follow the steps below and you’re on your way.
Compressing PowerPoint files on Windows
The approach here is very similar to the way it’s done in Mac where you can compress all the images in PowerPoint files with just a few clicks.
1. Select an image or picture in the slides
2. Click the Picture Tools tab on the top ribbon
3. Next, select the Format tab
4. Under the adjust segment, click on the Compress icon
5. Select your preferred compression size
6. Select “delete cropped area”
7. Choose “all pictures in this file”
8. Click “Ok”
That’s it! Notice the big difference in size?
Now, you’ll be able to send out the emails without worrying about large attachments. These handy ways to cut down on file size have been a lifesaver for us, and we hope they’ll be helpful for you as well. Let us know if you have discovered other methods in the comments section below!
So you’ve built an excellent startup product, validated your market and you feel you’re ready to go for a funding round. Awesome. Yet, now you realize that putting together a persuasive investor deck design is no walk in the park. Not only do you need to worry about the visual aspects of developing your presentation design, but you’ll also need to worry about developing a strong narrative to support your need for investment.
We put together an exhaustive list of 40 startup pitch deck examples for you to get inspired while building your million-dollar pitch deck.
A household name in the chat-bot space. Intercom started from humble beginnings with this seed pitch deck that set them up for success.
Company background: Intercom shows users who are using their products or website and makes it easier to personally communicate with them through targeted content, behavior-driven email, in-app, and web messages. Amount: $600,000
The Baloonr 500 Startups Demo Day presentation is an interesting approach to pitch decks. With full-bleed imagery and impressive storytelling, they set the standard for this Demo Day presentation.
Company Background: Baloonr help companies remove bias during collaboration and decision-making so that they gain access to unreachable insights. Amount: $150,000
Ever seen an investor pitch deck that raised 20Million? These guys have done just that. Looking at their pitch deck gives you insight into how a well-funded startup pitches for Series B funding. The beginning starts with them painting an inevitable future, followed by how well they’ve been doing until that point. A real eye-opener.
Company Background: Pendo provides product managers and teams with an integrated platform to better understand and improve product experiences. Through the platform, organizations are able to capture users’ behavior, gather feedback and provide contextual help inside their application. Amount: $20,000,000
Noted this is one of the less visually-impressive investor pitch decks that have raised funding, but you got to give it to these guys – they have the numbers to back them up. Have a look at how they started raising their seed investor round.
Company Background: Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place Amount: $500,000
Company Background: Homigo proactively handles all aspects of home maintenance and repairs so that users need not worry about it. Amount: Undisclosed
6. BetaPopcorn by Itay Adams
Are you a fan of Seinfeld? Well, in one of the iconic sitcom’s episodes, the character George Costanza pitched an idea about a show about ‘nothing’. Itay Adams might have executed the perfect routine that roped him investor funding as a result.
Company Background: Adams went up to investors and pitched basically ‘nothing’ and raised $2,000,000 in proceeds to build a ‘dream team’ with that money. Amount: $2,000,000
This startup from India developed a simple and clear story for their Series A presentation deck that roped them a nice sum. Have a look at how they built the crux of their problem.
Company Background: Cubeit is a mobile application that allows users to aggregate content from anywhere Amount: Seed – $3,000,000
Contently needs no introduction and for good reason. The way these guys put together their pitch deck showcased a vision for the future where they were building an ecosystem as well as a proof-of-concept with clients they’ve already acquired.
Company Background: Contently is a New York City-based technology company. It creates software that helps brands create and manage content and connect with freelance writers, photographers, videographers, infographic designers, and editors. Amount: $9,000,000 | 2014
Mattermark’s investor pitch deck proves that there’s nothing inherently wrong with being a ‘me-too’ startup. They highlighted the growth in demand in their space and how they could capitalize on that to drive their business with funding.
Company Background: Mattermark is a data platform for venture capital companies to quantify signals of growing and potentially lucrative start-ups. Amount: $6,500,000 | 2014
A beautiful investor pitch deck that focused on the nitty-gritty numbers that mattered to investors at that stage of fund-raising. Building the b2b email client of the future is no easy feat, but these guys come pretty close with their pitch decks of the current.
Company Background: Frontapp manages users’ communication channels such as email addresses, SMS, social media, live chat, and voice. These messages channeled will then be assigned to the respective teammates, generating faster replies without messy CC’s, Reply-Aall’s or forwards. Amount: $10,000,000 | 2016
A simple, brief and powerful deck that’s tell-tale of the presentation style of the founder. This is what we’d call a no-fluff approach to building pitch decks. Read and learn.
Company Background: Crew is a technology company from Montreal, Quebec. The company develops, markets, and operates the Crew app, which connects individuals with freelance graphic designers, illustrators and software developers. Crew’s freelancers have completed projects for companies such as Dropbox, Medium, Tinder, Eventbrite, and IDEO. Amount: $10,000,000 | 2015
We know Airbnb now to be one of the world’s most well-known startups. When they first began, all they had was an idea. Curious how they turned that into what they are today? Have a look at the pitch deck.
Company Background: Airbnb is a community marketplace for people to list, discover and book unique spaces around the world through mobile phones or the internet. Whether it’s an apartment for a night, a castle for a week, or a villa for a month, it connects people to unique travel experiences at any price point, with over 2M listings in 34K cities and 192 countries. Amount: $600,000 | 2009
WeWork is huge. From workspaces to every other horizontal, these guys are seeking to dominate more spaces. This Series D deck covered a variety of best practices. From building an ecosystem vision, showing the right numbers to signify extreme growth and basically hitting everything else right out of the park.
Company Background: WeWork is an American company which provides shared workspaces, community, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. Founded in 2010, it is headquartered in New York City. Amount: Series D – $335,000,000
Where would we be without ride-sharing and transport services from Uber? Have a look at how this behemoth began and surmise how they still continue to raise funding.
Company Background: Uber Technologies Inc. is a global transportation technology company headquartered in San Francisco, California, United States, operating in 633 cities worldwide. Amount: 14 rounds – $11.5 billion
This pitch deck covers almost all the things you’d expect a great pitch deck to have, a strong team, great numbers and a vision for expansion in the near future. It’s no surprise that it raised $200,000.
Company Background: Mandaê is an app which simplifies the way Brazilians ship their stuff. Other than collaboration with local postal service, Mandaê collaborated with other exclusive transporters that are not available to most individuals. Amount: $4,230,000 till date – deck used to raise $200,000
16. Gaia Design
You might not immediately get this because of the language, but observe how they’ve segmented their pitch into different sections and broken down messages into bit-sized pieces.
Company Background: Gaia Design is a Mexican online store that sells design furniture and accessories at affordable prices.This investment backed Harvard start-up based in Mexico City aimsto make quality products and design accessible to all Mexican households. Amount: $2,850,000
‘Lead with your strongest point’ was what Mapme did exactly. Since they’ve already garnered a community following and press coverage, they leveraged that initially to build credibility before asking for money.
Company Background: Mapme is the first platform that empowers any organization or leader to leverage crowdsourcing to visualize all the interconnected layers of a community. The outcome is a unique user experience that drives engagement and promotes the community. Amount: $1,000,000
Another 500 Startups alumni making waves in a space that you’d never expect – farming.
Company Background: Farmeron helps farmers across the world to manage their farming data online and to do farm performance analysis using exciting statistics. Amount: $1,609,000 | 2012
19. The Daily Hundred
The Daily Hundred produced this detailed pitch presentation that is obviously meant to be read. It covers every gap from user growth to how the app works on a micro-level.
Company Background: The Daily Hundred is a web app allowing businesses to reward customers by encouraging micro-level brand advocacy and product endorsements. Amount: $1,000,000
A really sleek and simple Demo Day presentation from this 500 Startups alumni, PinMyPet.
Company Background: Founded in September 1, 2013 by Marcos Buson, Bruno Kenj, and Bruno Suza, Pinmypet allows users to track the location and physical activities of their pets. It ensures your pet’s safety by providing real time locations as well. Amount: $1,000,000
A contender with some of the biggest payment giants, Dwolla manages to hold its own. It’s not the most succinct, but manages to paint the payments industry as an attractive market for investors.
Company Background: Founded in Iowa in 2008 by Shane Neuerburn and Ben Milne, Dwolla is a free web-based software platform allowing users to send, receive, and request funds from another user. Dwolla is a United States-only e-commerce company that provides an online payment system and mobile payments network. Amount: $30,000,000
22. ID wall
Tackling credential frauds with major players is no easy feet. ID Wall’s Demo Day pitch deck is simply designed with a monochromatic colour scheme leading with their strongest point on the size of the market before delving into details for the rest.
Company Background: ID wall is focused on providing businesses with document validation, background checks, and identity verification solutions and services. It offers its services through an API. ID wall also offers a real-time alert system that enables its users to verify customers’ data in signups and purchases. Amount: $800,000
Buzzfeed is one of the pre-eminent startups on the web. Take a look at this media giant’s deck for inspiration.
Company Background: BuzzFeed is a social news and entertainment company headquarted in New York, N.Y. It provides highlyshareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M. Amount: $3,500,000 | 2008
24. App.io also known as Kickfolio
A short, simple presentation that even included a demo for Demo Day no less.
Company Background: App.io streams your mobile apps from the cloud to any device without the need to download. It provides a easier way to give people access to your apps. Amount: $1,000,000
Mixpanel’s pitch deck focused on their outstanding numbers and ended with a positioning matrix to show the difference between them and other competitors like KissMetrics.
Company Background: Mixpanel is one of the most advanced analytics platforms for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views. Amount: $65,000,000 | 2014
Moz’s presentation deck is an interesting case where they focus on stressing that they merely want to dominate a small niche within the bigger market.
Company Background: Moz provides analytics software to track all of a website’s inbound marketing efforts—search marketing, link building, social media, and brand mentions—on one platform. Moz Analytics tracks each effort with beautiful data visualizations, insights into competitors’ data, and actionable recommendations to improve each effort’s performance. Amount: $18,000,000 | 2012
Another 500 Startups Demo Day presentation that set the standard. Using high-resolution stock imagery, the company’s explanation of the product concept was smooth and simple.
Company Background: Kompyte is a competitive intelligence tool designed to respond in real-time to online strategies utilized by its users’ competitors. It is designed to learn about competitors’ online strategies in real-time, and respond to them in an easy and affordable way. Amount: $500,000
Company Background: DocSend is a content management and tracking solution that helps teams find and share sales content that closes deals. Amount: Series A – $8,000,000
If you haven’t heard of Linkedin, you’ve probably been living under a rock. Prior to their acquisition by Microsoft, Linkedin raised a few successful rounds of funding.
Company Background: LinkedIn is a professional networking site that allows its members to create business connections, search for jobs, and find potential clients. The site also enables its users to build and engage with their professional networks, access shared knowledge and insights, and find business opportunities. LinkedIn was founded in 2002 and is headquartered in Mountain View, California. Amount: $10,000,000 | 2004
Foursquare’s concept is one that is not easy to explain. Hence, they focused 80% of their early pitch deck to contain details about how the apps work and showing the different screens.
Company Background: Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of nearby places to visit based on a user’s current location through referencing their previous browsing history, purchases, or check-in history Amount: Raised – $1,350,000 | 2009
31. Magic Leap
Another great example of painting a vision of an inevitable progression towards the growth of the industry they are targetting. Couple with strong numbers, it’s no wonder investors decided to fund them.
Company Background: Magic Leap combines our inherent visual ability with mobile computing to provide a visual output similar to reality, but powered by mobile technology. Their Dynamic Digitized Lightfield Signal™, is able to generate images indistinguishable from real objects and then being able to place those images seamlessly into the real world. This entirely new T user experience they have created is known as Cinematic Reality™. Amount: Series B – $542,000,000
32. Ad pushup
A no-frills pitch deck led by their very impressive traction numbers. Goes to show you don’t need an excessively aesthetic pitch deck if your numbers are great.
Company Background: Ad pushup specializes in optimizing its users website’s ad layout for high viewability and number of clicks without harming its visitors’ users experience. Amount: Angel Round – $635,000
WealthSimple was one of the pioneers of a digital financial advisor application. They’ve made the concept surprisingly easy to understand and grasp for a layperson.
Company Background: Wealthsimple is a new kind of financial advisor — one that’s intuitive, affordable, and human. It takes the guesswork out of investing and to get users on the right track. It builds a diversified portfolio of ETFs for its users and guides them towards achieving their financial goals. Amount: Seed – $1,900,000
This 500 Startups alumni already had some impressive clients before getting into the investor pitch room. Have a look at how they used a simple deck to boost their fundraising activities.
Company Background: LaunchRock is an online platform that enables its users to create viral “Launching Soon” pages with built-in sharing tools and analytics. LaunchRock pages help its clients incentivize and reward users for telling others about its clients’ projects through email and their social networks. LaunchRock was launched in 2011 out of Philadelphia’s Startup Weekend and its operations are based in Walnut, California. Amount: $800,000
A simple subscription model product that used humor to surprisingly get some traction. You can get away with something similar if you want to be the next Dollar Shave Club, but we’d recommend against it generally.
Company Background: Manpacks.com is a web-based service for the delivery of men’s essentials, including underwear, razors, grooming and other products from top-name brands such as Calvin Klein, Champion, Gillette, Saxx, Grooming Lounge, and PACT. Amount: $500,000
It’s one of those companies you’ve never heard of that have raised an obscene amount of money. Have a look at their pitch deck.
Company Background: Linio is an e-commerce company that offers a wide variety of products online in many categories, ranging from home electronics to personal care products. It brings online consumer retail services to some of the fastest growing Latin American markets.Founded in 2012, Linio has operations in Mexico, Colombia, Peru, and Venezuela. Amount: Venture – $79,000,000
A millennial-focused business that has well proved their ability to understand the dominate the attention of that market.
Company Background: You may have heard about Snapchat, the mobile app that allows users to capture videos and pictures that self-destruct after a few seconds. When a user sends a message, they get to decide whether it will live for between 1 and 10 seconds. Amount: Series C – $50,000,000
38. Thrive Global
This startup leverages Arianna Huffington’s reputation and credibility to push this pitch deck. The execution could have worked out much better, but who really complains when you have Arianna Huffington on board?
Company Background: Thrive Global brings the latest strategies and tools to health and well-being to organizations, coupled with a media and e-commerce platform. Amount: Series A – $7,000,000
The Podozi deck sported plenty of images of their target audience – women of colour, which was great when getting the audience to quickly and clearly understand their intentions.
Company Background: Podozi is a beauty tech startup solving the problem of finding “right fit” beauty products for people of colour. Customers discover authentic brands from all around the world and enjoy a personalized shopping experience. Amount: $120,000
Juxtaposing existing solutions in the market with their eventual solution was a clever way for Castle to grab attention from the start. The headlines in this presentation are pretty effective such that they all suggest a clear message for each slide.
Company Background: Castle manages rental homes for landlords using automation and on-demand labor. They find tenants, collect rent, and coordinate maintenance, allowing owners to kick back, relax, and never worry about their rental properties again. Amount: Angel Round – $270,000
That’s it! 40 of the top pitch deck examples for almost all common stages of startup fund-raising. Remember to bookmark this page for reference later on when you decide to raise funds for your startup!