Unlock the right messaging to win more business

Differentiate yourself from the competition.
 Create a stream of customers who come to you.

Spending on marketing but not seeing results?

  • Customers choosing competitors over you
  • Can't seem to get ideas across to customers?
  • Ads aren't working like they used to?
  • Sales teams not using assets you developed?
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Narrative-led Growth

Our unique approach to go to market

Every go-to-market motion or campaign is underpinned by relevant narratives that helps customers choose you over others.

Pin-point targeting

Connect with prospects
that actually want to buy
what you’re selling with
the right propositions

Un-ignorable messaging

Prospects almost
immediately understand
what makes you different
and a better choice

Scalable marketing

Assets and systems that
that sales and marketing
teams actually use to
accelerate go-to-market

Our Narrative Strategy Process

Positioning Audit

Get clear on what makes your brand special and how to leverage these unique advantages to win.

Customer Perception Study

Unveil insights on what your best customers are looking for, and how they see your brand through a series of surveys and/or interviews

Narrative Design

We build a compelling story that articulates your brand's unique proposition and resonates with your target customers.

Messaging Architecture

We develop a repository of sales messages built upon your brand's core narrative, which you can use to guide your sales conversations and collateral.

Visual Narrative

We recommend a visual direction and style aligned to your brand's central narrative, which serves as a guide for the development of future collateral.

GTM Enablement

We create materials to empower your sales processes using the narrative, messages and visual style developed.

How it works

Research, strategy followed by execution of actual deliverables that play off components your business already has. Your executive team gets involved in our process to co-build your narrative from the ground up.

Stage 1:

Discovery & Audit

We study competitors, interview customers, talk to your leaders and discover the ideal space for your brand to win. Get a picture of your current position in today’s market.

Stage 2:

Narrative Strategy

We’ll facilitate an alignment and narrative design workshop to get team members on board with change and to put the best ideas together.

Stage 3:

Message Architecture

We develop the compilation and frameworks that help guide your company’s messaging moving forward. This involves taglines, narratives, usable messages and guidelines.

Stage 4:

Visual Narratives

If you need additional help visualising what we’ve developed together, our trained design team proposes concepts and motifs that enhance the story and make the transition to producing sales enablement material a breeze.

Join the club of happy clients

“They helped us think outside the box and come up with something creative. The feedback from my peers was fantastic”
Tina Doran Mastercard

Tina Doran

VP @ Mastercard
They are one of the few vendors that I would put in my “best vendor” category. Their process is not just cosmetic. They want to understand your industry, your competitors, your existing materials, and your objectives and goals going forward.”
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Michael Johnson

Former VP @ Graebel
“The HighSpark team gave us the peace of mind and confidence that we wanted from the start. The result : outstanding, professional work delivered on time.”
testimonial wall of trust headshot.002 joon chyi

Joon Chyi Huey

Ex-Marketing Manager @Motul
They contributed excellent ideas on how to make our story clearer and more impactful. Our entire team was very impressed by their work and have no doubt it will help us increase the value we bring to our customers. "
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Patrick Fei

Managing Director @ BTS APAC
They have the rare ability to summarize complex concepts into simple and super-effective visuals. We “clicked”: as simple as that.I am looking forward to having the opportunity to work with them again in the future.”
testimonial wall of trust headshot.001 alessandro adriani

Alessandro Adriani

Former CEO @ Bridge Alliance
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Oracle Financial Services – GTM Assets
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V-Key – Brand, GTM Development