Specially designed for change-makers who cannot risk losing in high-stakes presentations

Award-Winning Method To Create ‘Irresistibly-Persuasive’ Pitches 

100% guided and proven process to convince even the most skeptical stakeholders to buy into your ideas
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Are These Deadly Presentation Mistakes Stopping You From Succeeding?


Rushing to put together a pitch, only to have it rejected. Delaying your progress for months on end with endless back-and-forth.


Forgetting about tackling the emotions of your boss or client, leaving them bored and uninspired.


Spending days trying to piece your ideas together, but no idea how to make them flow clearly in a presentation.


Thinking: “My idea is amazing… so my audience would naturally love it” (You cannot deliver a winning presentation if you ignore your audience).


Using jargon or industry lingo to appear more prepared, but end up confusing audiences instead (95% of our clients USED to make this mistake)


Doing it the same was you've always done it and expecting different results.

We’ll talk more about these mistakes in our online course and why they’re so fatal.

The Good News Is…You’re Not Alone

We’ve consulted for and trained hundreds of executives from the world’s top organisations on what you’re going to learn. Our list of clientele includes government agencies, Board-of-Directors and MNCs like Mastercard, Nike and Oracle.

We’ve seen the good, the bad and the ugly of how pitches can be.. And suffice to say, it’s more common than you think.

And we’ve taken all those learnings and compiled it into the most potent Storytelling framework SPECIFICALLY tailored to quickly download into your executive brain and go on to quickly crush it in the boardroom.

This is the proven structure we use with mega corporations to distill complex ideas and into persuasive business stories so they win… BIG.

I’m talking about million-dollar decisions and sales contracts brought in using this framework you’ll be exposed to in our course.

“(The course) clearly points out the most effective way of telling stories. A paradigm shift from from compelling people to say YES to making it impossible for them to say NO.”

Peggy Pranata

Regional Marketing Manager



No longer having to feel stuck, unsure and stressed out preparing for an important presentation


No more lost opportunities to fellow colleagues who just seem to “talk” better than you.


No longer having to feel stuck, unsure and stressed out preparing for an important presentation


Being able to win more respect and trust from your boss and clients all because of the new way you’ve learned to pitch.


No more yawning, slouching audience members looking bored whenever you speak at a meeting.


Having a repeatable process that will give you an unfair advantage in the boardroom versus your colleagues

You can say “Sayonara” to your frustrations…

And look forward to greater job security and promotion prospects as you will never be out-manoeuvred during a pitch ever again. 

Even more so with our uncertain economic outlook (due to Coronavirus)… to grow in your career and professional life, you must stay competitive. 

That means equipping yourself with the highly valued soft skills of top executives to stand out in a sea of noise and move your ideas forward.

Our 5P Framework: The Secret To Effortless Persuasion In The Boardroom

It looks a little something like this:
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Don’t let the simplicity fool you.

It’s a thought-process intuitively used by top performers (by that, I mean the C-suites and fastest organisation climbers) in almost every field to win over others. Some of our clients have closed million-dollar deals leveraging this same formula.
Storytelling is pretty cliché… but the truth is that most people don’t know how to leverage the true power of stories to influence others to join your corner and become advocates for your ideas.

In this course, we’ll be teaching you the art of telling what we call: ‘Strategic Stories’.

In turn, you can look forward to winning more deals, more contracts and more respect from your audience if applied correctly.

That’s how we secured top Fortune 500 clients, got on the list of Forbes 30 Under 30, grew our business by 7.5 times and recently won an award for our training programmes.

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HR vendors award win
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Your Instructor : Kai Xin

I’m Kai Xin, Forbes 30 Under 30 Honouree and Master Trainer at our award-winning communications agency: HighSpark. For the past half a decade, I’ve worked closely with C-suite executives  and trained thousands of executives from Fortune 100 companies to use our ‘Secret Sauce’ framework to win in high-stakes presentation moments. Couple of years ago,  I also received the “World’s Best Story Teller” citation endorsed by HRD World Storytelling Congress in Mumbai. 

As a result of our work, clients have brought in more than $50M worth of value to their companies collectively.

Here’s a handful of organisations that I’ve had the privilege of working with

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“With HighSpark, we’ve been able to construct that story and have a flow that is coherent and engaging. I highly recommend the workshop. It benefits anybody who needs to speak in business.

Julian Le Noble

Senior Director, SmartFolios

Executive Storytelling Masterclass

Master Strategic Stories At Your Own Pace

Designed specially for executives strapped for time and ideas, the Executive Storytelling Masterclass is our complete repeatable system to help you develop narrative structures that win more often in as little as a few hours – allowing you to reclaim your time, sanity and still bring the results home, from home.

It’s the same method that best-in-class companies are paying us thousands to teach them.

course preview

8 Modules, 6 hours worth of content

Led by Forbes30U30 Honouree and Master Trainer at HighSpark, Koh Kai Xin, you’ll learn all you need to prepare a convincing story narrative from scratch with tutorials and exercises.

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Exclusive done-for-you resources

Usually reserved for our corporate clients – now made accessible to you. You’ll have an unfair advantage at the workplace.. Shhh don’t tell anyone.
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Time-tested Templates & GUIDES

These have helped our clients drive millions in value for their businesses and will save you days of guesswork and accelerate your process again-and-again. 

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Hands-on exercises and challenges

All theory and no application makes Jack a dull boy. Master your process through practice with unique exercise modules designed and tested for busy executives.
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Advanced case studies

These unique case study examples depicting various scenarios ensure 100% guided application of the principles you learn. You’ll have no excuse not to take action.

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Get exclusive bonuses from our software partners – extended trials, discounts for some of the best technology to help you develop powerful stories.

Create narratives that win over your toughest stakeholders more quickly to rise in your career

By the end of the course, if you follow the exercises and knowledge closely, you will have a ready-to-use narrative that results in:


The value of your proposals becoming crystal clear and relevant


Your ideas become irresistable and almost impossible to say no to


Highly impressed listeners that remember and support your ideas


More approvals and decision-making wins from your team


Prospects becoming warmer – some even ‘closing themselves’

Here’s a little of what you’ll be learning:


How to distill and communicate complex ideas so that your audience understands and remembers.


How to discover what your audiences want, to the level they’ll think you’re reading their minds.


How to craft a compelling and strong call-to-action so you get maximum buy-in from your audience.


How to start/end so your audiences attention stay hooked and glued to your presentation throughout.


Tried-and-tested 5P story structure that has helped companies close million-dollar deals (with case studies provided)


How to identify and counter hidden concerns your so your audience cannot resist saying ‘YES’ to you.


A simple tweak to make the same piece of information appeal to different audiences so they relate and resonate.


And many more….

Module #1: Foundation of Persuasive Presentations

As a corporate professional who often needs to communicate your ideas frequently, there’s nothing more valuable than having a tested and proven structure to influence people.
Abraham Lincoln, Steve Jobs, Martin Luther King Jr… they share a few core principles of Strategic Storytelling (even though they do it differently). And applying these principles can potentially take your career to the next level.

Module #2: Getting Into The Minds Of Your Audience

People don’t care about what you can do. They only care about what you can do for them.

The biggest reason why we fail at our pitches is because of a Priorities mismatch (Your audience don’t see the importance of your issue). In this Module, we teach you how to tap into your audience’s objectives and priorities so that you’re able to craft a presentation that’s hard to ignore.

You’ll learn:

  • The one mindset shift you need to become more “Audience-Centric” when it comes to presentation.
  • Crystallizing The Objective Framework: This template has helped a lot of my students get more buy-in with their bosses and clients when it comes to pitching a new presentation.
  • The “Onion Peeling Technique” so you can get to the heart of what matters and ignore “surface-level” issues your audience doesn’t care about.
  • How to set a specific and actionable “North Star” for your presentation so that your audience knows the purpose of why you’re presenting.
Module #3: Setting Clear Objectives And Finding A Common Goal

The biggest reason why we fail at our pitches is because we neglect one of the most important factors, our objective(s). In this Module, we teach you how to tap into your audience’s objectives and priorities so that you’re able to craft a presentation that’s hard to ignore.

You’ll learn:

  • How to isolate a common goal between you and your audience to get buy-in effortlessly
  • To define clear goals to achieve your objective
Module #4: 5P StorySelling Structure

The Multi-Million dollar Presentation Framework
According to Inc., the top 3 reasons why most presentations fail is because they make one of these mistakes: (1) Having too much Information, (2) Presenting from a wrong POV and (3) Not positioning things differently.

At HighSpark, we’ve created a structure that helps you with this by:

  • Premise: Establish a relevant premise to help you set the right context so they see the problem of what you’re presenting.
  • Proposition: Simplifying all the information you have into one big idea so that your audience can digest it.
  • Plan: Sharing what’s unique about your ideas and how it works.
  • Promise: Giving measurable and tangible case studies and results from implementing your ideas.
  • Permission: Getting permission from your audience to lead them into taking action so you get what you want.
Module #5: Creating engaging story flows by storyboarding
Unfortunately, we live in a world where your audience is perpetually busy and has constant mental chatter which makes it hard to pay attention to you. By injecting logic and order into your story, you can easily sneak past your audience’s mental defenses so they’ll hear you out exactly what you have to say. You’ll learn how to do that in this module.
Module #6: framing key messages so people listen

Now that you have a clear picture of your story flow, framing becomes even more crucial to getting it right. How do you create the right setting by packaging your messages into frames? We’ll give you a deep dive into framing your key messages so people understand and listen to you.

Module #7: Overcoming unsaid objections

The key to winning with your ideas is not to get people to say ‘yes’, but to give them no reason to say ‘No’. We’ll share with you our unique framework to identify objections before they arise and arrest all doubt, leaving your listeners with only one question : “How do I sign off on this?” Discover how to anticipate and prepare for any objections. This works so well, they’ll think you’re a ‘minder-reader’.

Module #8: Writing Headlines That Sell Your Ideas

Famous ad-man David Ogilvy once said – “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

This rings true for ad mediums as well as presentations. We’ll teach you to write headlines that leave your audiences enamored by both the clarity and persuasiveness of your pitches

Not sure if it’s for you? We’ll take the risk with our:

‘Show Your Work’ Money Back Guarantee*

Apply our principles, if it doesn’t work, get your money back.

We are confident that if you go through the lessons diligently and apply it aggressively, you’ll see results in the real-world. That means you need to do the exercises and test it at work. If you’ve done all that and you are still disappointed with the results – drop us a line within 45-days with some proof that you’ve gone through the full course and done the exercises, then we’ll refund the entire fee.

*Terms and conditions apply. Please refer to the Common Questions below for full text:

Heard enough? Enroll today

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Why STS Online is different from other storytelling courses


We’ve designed and tested it vigorously

Too many courses out there share theories without application. We’ve tested these methods you’ll be learning with clients from 100s of industries – and they work.

It works for non-salespeople

Most storytelling courses target business owners and salespeople, but what if you’re not ‘selling’ a product or service? We’ve tailored it to work in a corporate setting when pitching internally or externally.

We help people tell strategic stories for a living

For the past 7 years, I’ve helped our clients successfully achieve their desired results with narratives, it’s not a ‘side-hobby’ for me and my team. We get results and we’re good at it. Period.

You’ve read this far, why haven’t you joined us yet?

We’ve done our best to keep the course affordable and accessible.

Think about this…

What would being able to magically persuade your boss, customers etc. to say yes to your ideas in less time mean for you?

Apart from getting more respect at work, you might get promoted, create more opportunities for yourself and potentially grow your income.

Not to mention.. Each of those hours you save, you’ll be able to spend with your family, doing other things to grow in your professional life or just sit around and relax without the stress.

The thing is, the above can only happen if you don’t stay put, take action and invest in yourself.

Say goodbye to the days of feeling stressed about important meetings, overwhelmed with the prospect of rejection and instead look forward to being able to reclaim your time and become the professional you always wanted to be.

Enroll today. You deserve it.

Sit through the course, do the exercises, if in 45-days you think it doesn’t work – we’ll take all the risk and refund you the fees you paid.

See you on the other side.

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“Where Do I Sign?” And Other Common Questions

I’m not doing a pitch anytime soon. Will this course still be of value to me?

There are few things in business that is more valuable than having a tested and proven process to express ideas such that people understand and actively listen. 

The skill of expressing ideas in a way that connects and moves the audience in your desired direction is a transferable skill you can use forever and across multiple contexts.

As with any skill, you will get better over time the more you apply it, and you’ll be on your way to better presentations and greater buy-in regardless of who or where you’re speaking.

Will this work for my industry?

We’ve worked with some of the most technical and complex industries you can think of… Blockchain, Genomics, Artificial Intelligence and even Fintech. If you need to use words and communication to win in your business, you’ll benefit from attending.

My company is sponsoring this course. Can you bill them directly?

You may use your company’s credit card or claim from your company after you’ve made a personal payment. If you require a custom invoice from us, please contact Jannah@highspark.co. For teams, please contact us for bulk rates


We’re confident of our unique frameworks and the value they bring to our participants. But if you still don’t get the results you want after the course, you’re eligible for a full refund within 45 days of the session as long as:

(i) you’ve sat through the full course

(ii) tried implementing the material’s taught in the course.

(iii) you haven’t attended the Group Coaching session (for those that purchase this tier)

Just send us proof that you’ve tried our methods, but they didn’t work for you, and we’ll be happy to give you your money back.

The full fee will be refunded to you within 14 days.

P.S. We’re happy to honor this for Group Coaching tier if you haven’t attended the coaching session yet and find the course is unsuitable for you. Once you choose your slot, you will be ineligible for a refund

How Long Will I have access to the course?

Our course software entails a fee per signup from our end. As a result, every student will get one-years worth of access and updates to the course. If you join our exclusive community, that access won’t expire but might be ported to other platforms

What happens after I click "Enroll Now"?
You’ll be sent to a checkout page with a summary of your purchase. Once purchase is made, you’ll be sent the login details for your course seat.
How Long Does It Take To Complete?

It could take you one day, or a month. The great thing about virtual courses is that you can finish it at your own pace.

What is 1-1 Coaching?

In the coaching sessions (2 sessions x 1 hour), the trainer will assist you in ensuring you apply the storytelling principles effectively in order to increase the persuasiveness of your pitch. You may ask any question related to your presentation, pitch or messaging for your business live with the trainer.

You are required to complete at least 80% of the course in order to start the first coaching session. 

Please note however if you sign up for a coaching slot, you will not be eligible for a refund.