For B2B Sales/Marketing Leaders and Brand Owners looking for an edge over the competition
Become brand of choice and win more business in a noisy, socially distanced world
Dear Brand Owner, Does this sound familiar?
Exhaustion from spending hours week-after-week on campaigns, without meaningful results
Knowing you have value for the market and want something relevant and timely to say
Disappointment when prospects choosing your competitors (even when your solutions are better)
You’re not alone.
The pandemic left many in a challenging, unfamiliar situation.
Fewer buyers and they are spending lesser.
More businesses competing for the same customers.
Sales reps can’t meet prospects in person anymore.
One thing stays the same.
Your team is still relies on you with the heavy responsibility to ‘bring home the bacon’.
How some elite brands are winning more
One of our clients in the financial services space saw their business grow wildly while others were stagnating. Instead of waiting for it to blow over, they invested more in marketing.
Their sales teams were growing strength by strength and customers were still receptive even during the pandemic lockdowns.
The key difference is that they had clear, time-relevant and persuasive narratives aligning all their marketing. In 3 Steps we help them:
We talk to you and clients to determine the best approach to attract raving fans and buyers
We determine your strategic positioning, proposition and best approach to reach customers
We develop persuasive assets to support campaigns and sales teams to win more business
“Spot on with their storytelling. They go the extra mile to provide us support when we need it.”
Deputy VP, Marketing
Digital campaign branding, messaging strategy for launches, Agency force sales assets
“The work we have created with them have delivered great ROI. Truly world class.”
Head Of Marketing
Digital B2B pipeline campaigns & marketing events
“Our third time working with them, and it definitely won’t be our last. Successful every time.”
APAC Marketing Director
B2B Pipeline generation events and sales assets
What if you could have these too?
Clear direction on what to say & include in marketing so you can focus on other areas
Winning RFPs and new business even if you're priced at a premium
Your company, uniquely positioned in the market to be irresistible to your potential clients
To schedule a time to meet, hit ‘Apply Now’.
Introducing: The USP NARRATIVE FRAMEWORK
The seven core messages top brands use to persuade any customer
Leveraging this framework makes it easy for sales & marketing leaders to position their brand and become the brand customers choose.
In our work with Fortune 500 brands across some of the most complex and competitive industries like Finance, Pharmaceutical & Technology, we apply an age old storytelling approach that’s brought in more than $100M in value collectively.
You’ve probably seen or heard about it in different forms in your favourite blockbuster movie or noticed it in powerful communications from other brands.
The end result is always the same – A clear, persuasive narrative that leads to highly engaged customers, enthralled with your brand.
Brands that adopt a strategic narratives approach experience:
Connect with prospects that actually want to buy what you’re selling
Repeatable system for campaigns
Discover the right words to magnetically attract new prospects campaign-after-campaign
Messaging so clear they can't ignore you
Prospects almost immediately understand what makes you different and a better choice
Persuasive campaign assets that scale
Assets that align your brand narrative, that sales teams actually use instead of collecting dust on the shelf
“Eight-figure RFP Win with stiff competition”
“They helped us put together a solid pitch to secure a multi-million dollar project despite stiff competition. Their approach is unique and their ability to unlock a business’s full potential is admirable.”
“20 Successful Campaigns & Counting”
“I’d hire these guys into my team if I could. They challenge us in a great way to do better.”
“One of the few ‘Best Partners’ in 20 years”
“There are few vendors I have worked with in the past 20 years that I would put in my “best partner” category….HighSpark is one of them! They remind me of one of those shows on TV where they take an old house or motorbike and transform it into something better than you could ever imagine yourself. Their process is not just cosmetic.”
How do we unlock your story?
We study your market, customers to identify possible angles
We work with your team collaboratively to brainstorm and isolate the best ideas and mediums to communicate your USP
Our copywriters put together winning headlines and angles to help you stand out
We put together assets for your marketing and sales teams to align & scale your message across your brand
Already supporting some of the world’s most admired Fortune Global 500 brands
Who do we help best?
Sales & Marketing Leaders who:
Regularly run campaigns to reach B2B or B2B2C audiences
Have ambitions to grow their business in the near future by scaling their marketing
Wants to be a clear winner and authority in their space
Open to new ideas and change
“The team at Highspark were a pleasure to work with. Taking our limited and conservative content they brought our story to life and helped us to engage our audience beyond previous experiences.
I was most impressed with the level of customer focus, communication, and professionalism and would highly recommend Highspark to anyone looking for an edge in their marketing”
Hey! I’m Eugene – Partner and Creative Lead at Highspark.
For close to a decade, our company has supported C-suites hailing from some of the most admired brands in the world like Nike, Mastercard etc. humanise and clarify their messaging so they win by creating real value in a sustainable, ethical way.
We’ve since helped close to 1,000 clients drive more than $100M+ in value and are not stopping anytime soon.
Frequently asked questions
What type of businesses have you got results for in the past?
We’re industry agnostic, but work best with B2B and B2B2C companies in the Finance, Pharma and Technology industries.
We have done various work also for more obscure niches ranging from blockchain all the way to immunotherapy companies and flavour houses.
Who don't you work with?
We see clients as our partners and we aim to work fewer clients for the long term.
In that vein we are highly selective and generally look out for these factors that indicate we’re probably not a fit:
- If they only trust their own ideas and are not open to change
- They take themselves too seriously and are rude
- They conduct unethical business
- Are uncertain about what they want and their objectives
- Are not operating at the scale of impact that most of our clients do
How much time does an engagement take
Depending on the type of engagement, our work with clients can be as quick as 3-4 weeks or span as long as months. For time-sensitive campaigns and launches, we typically recommend to at least have between 1-2 months lead time if you want something done properly.
What mediums can you work on?
We cover most popular marketing media formats that are needed to help you get the results you want. These include but are not limited to:
- Pitch Decks
- Sales Playbooks
- EDMs & Ad Visuals
- Design Systems
- Instagram stories and assets