The Visual Persuasion a presentation design course aimed at empowering the everyday executive to utilize the visceral appeal of powerful visuals to stand out, communicate better and ultimately influence behavioural change.
In our attention-deficit information age, text vomit and monotonous visuals leave you at a huge disadvantage.
Visuals transcend languages, cultures, and all mediums of communication. It also helps us better comprehend the world and express ideas that words can’t.
In this presentation design course, you will learn how to harness the power of visuals to simplify complex concepts, increase retention rate and memorability and sell your ideas better even if you have no prior experience in design.
The curriculum includes :
- Simplify complex messages, data, facts and figures
- Visualizing text and data
- Crafting a visual story
- Communicating ideas with clarity
- Creative and lateral thinking
- Quick hacks on presentation design
- Quick hacks on PowerPoint
- Hands on case studies and PowerPoint exercises
Getting Comfortable With Imagery
Say goodbye to endless reams of bullets in your presentations. In this programme we explore alternative ways to amplify your message using powerful visuals.
Who is it for?
Sales and marketing professionals who heavily rely on presentations to sell ideas
Finance or engineering team who desire to transform complex and dry information into comprehensive & memorable visual stories.
The (Visual Persuasion) presentation design course focuses on imparting skills and sharing tools that participants can put to use immediately to achieve these objectives:
Simplify Complex Data
Learn how to create better charts, graphs and infographics using tools you already have so people understand better.
Create Visual Presentations
Grab attention and increase engagement by learning how to amplify your message using visuals in your presentations.
Learn the step-by-step processes and techniques we use to create better presentations in half the time.
What materials will be used during the workshop?
Colorful markers, sticky notes, flip-charts, paper and other stationery you can find around the office. We detach participants from technology to go analogue with their creative process – this results in better quality interventions and faster ideation.
Is your programme customisable to our organization?
Please contact us separately for customized programme rates.
Do I need to know how to design?
No need. It’s specially formulated for non-designers to grasp visual literacy concepts and apply these concepts to their presentations or other communication mediums. We teach quick step-by-step shortcuts that achieve better results faster, even if you know nothing about design.
Will I be able to design on PowerPoint?
Typically in our 1 day program, we don’t recommend that participants get distracted by the software. The focus will be on grasping the approach. In 2-day programs the option is open for the organization to discuss with our trainers on whether it’s advisable to include PowerPoint instructionals within the workshop. This is after all not a ‘how-to use powerpoint’ course.