Case Study

A*STAR CREDENTIALS PRESENTATION

The Agency for Science, Technology and Research (A*STAR) is Singapore’s lead public sector agency that spearheads economic-oriented research to advance scientific discovery and develop innovative technology. We had the opportunity to help their infocomm arm (I2R) develop a credentials deck to facilitate new partnerships.

POSITIONING THE CUTTING EDGE

Doing Justice to A*Star’s Innovations

It can be challenging to make an organisation run dominantly by brilliant scientists sound relevant and interesting to a layperson audience. Digging deep into what made the agency special and paying tribute to their top minds and fellows was the goal of our engagement.

heavy complexity, made clear

Transforming The Verbose Into Visual

CHALLENGE

A*Star I²R regularly has its teams interact with external parties outside the organisation – whether its for commercialisation requirements, partnership discussions or company introductions, they lacked a clear and persuasive presentation to describe their company and brand.

HOW WE HELPED

We interviewed numerous technical experts and strategists within the organisation to suss out the key messages of what made their innovations special. These were then translated into a structure coupled with case studies and visuals. The presentation was adopted and adapted by the organisation of more than 100 employees.