Training Case Study: Auston Institute

CHALLENGES

The Auston Institute was a newcomer to the private education space and faced difficulty identifying their differentiating factors in the industry. Their existing sales presentation used to pitch to partners and prospective students sorely needed a visual and structural re-design.

CLIENT:

Auston Institute

SERVICES:

Story Consulting

Visual Design

 

KEY TOPIC

usage guildlines auston presentation

Usage guidelines

Brand analysis

Business analysis & story

Visual Design

Action:

We took apart the Auston identity, conducted primary research on other competitors within the local education space. What we found was that Auston boasted several competencies and industry affiliations in Engineering and technical courses that stood out as a value-add to their customers. We gave their presentation a visual face lift as well as re-wrote the fundamental story they were telling to others.

Results:

Auston walked away with a story that their internal teams could align to and consistently tell to external stakeholders. Personal pitches made to prospectives students of the school grew more successful and the school has managed to solidify its foothold in the local market.

Results:

Auston walked away with a story that their internal teams could align to and consistently tell to external stakeholders. Personal pitches made to prospectives students of the school grew more successful and the school has managed to solidify its foothold in the local market

You talk about revolutionizing the sales process? This did it.

Michael Lin

Managing Director, Auston

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