Case StudyAUSTON INSTITUTE SALES KIT
Auston Institute, a newcomer in the private education space in Singapore approached us to help them sharpen their sales kit used to introduce the institution to prospective international students.
standing out in a noisy landscape
Auston: Education For Makers
In Singapore’s competitive education landscape – there are heavyweight public universities like NUS, SMU, NTU along with a myriad of other private institutions all vying for the same students. Filling a student body cohort requires more than generic messaging and pitches, it demands a strong, unique story and positioning.
BUILDING A UNIQUE, PERSUASIVE SALES KIT
Identifying Auston’s Unique Proposition In A Crowded Market
Auston Institute was a newcomer to the private education space and faced difficulty identifying their differentiating factors in the industry. Their existing sales presentation used to pitch to partners and prospective students sorely needed a visual and structural re-design.
HOW WE HELPED
We took apart the Auston identity, conducted primary research on other competitors within the local education space. What we found was that Auston boasted several competencies and industry affiliations in Engineering and technical courses that stood out as a value-add to their customers. We gave their presentation a visual face lift as well as re-wrote the fundamental story they were telling to others.
Auston walked away with a story that their internal teams could align to and consistently tell to external stakeholders. Personal pitches made to prospectives students of the school grew more successful and the school has managed to solidify its foothold in the local market.
students signed up
revenue per degree student
what clients say
“You talk about revolutionizing the sales process? This did it.”
Michael Lin, Managing Director, Auston Institute