Case Study

Glife e-commerce application

Raising $1.6Million of Funds For Vegetable E-Commerce

dEVELOPING A WINNING PITCH DECK

Giving Asia Access To Vegetables On Demand

Glife is a spin-off business from the creators of the very successful vegetarian chain Greendot Group. Justin and Wayne sought to democratise access to vegetables direct from farmers to businesses as well as the public via their e-commerce platform and app.

APPROACHING THE PITCH

Developing The Glife Investor Presentation Story

CHALLENGE

Armed with the knowledge and experience of running successful businesses in the past, fundraising is a different ball-game where clarity is king. The founders needed help clarifying their brand story into a simple, persuasive narratives to raise their seed round

HOW WE HELPED

We worked closely with them to extrapolate what made their particular solution and brand special. Using visuals and specially worded headlines to showcase their strongest competencie along with their unique farm-to-fork supply chain and logistics network proved to be their trump card helping the team close a successful round raising $1.6M.

Funds raised

> $1.6M

Oversubscribed

> $700K

Testimonial

How they re-framed our business left us deeply impressed. They took time to understand our business and helped us communicate what was unique about our story. I can confidently say they were instrumental in our successful fundraising efforts.

We’ll definitely come back for later funding rounds –  it’s clear these guys know what they’re doing and I’d recommend them any day.”

Wayne Goh, Co-Founder, Glife

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