Case Study
How Glife Raised Oversubscribed Investor Funding RoundsÂ
Challenges
Communicating From The Mind Of A Visionary
Armed with the knowledge and experience of running successful businesses in the past, fundraising is a different ball-game where clarity is king. The founders needed help clarifying their brand story into a simple, persuasive narratives to raise their seed round
Approach
Giving Asia Access To Vegetables On Demand
Glife is a spin-off business from the creators of the very successful vegetarian chain Greendot Group. Justin and Wayne sought to democratise access to vegetables direct from farmers to businesses as well as the public via their e-commerce platform and app.
Results
Backed by leading investors across multiple rounds
We worked closely with them to extrapolate what made their particular solution and brand special. Using visuals and specially worded headlines to showcase their strongest competencies along with their unique farm-to-fork supply chain and logistics network proved to be their trump card helping the team close a successful round raising $1.6M and a follow-up round after.
Seed Round Raised
$1.6M
Series A Raised
Undisclosed
“How they re-framed our business left us deeply impressed. They quickly understood our business and helped us communicate our unique story. I can confidently say they were instrumental in our successful fundraising efforts.
We’ll definitely come back for later funding rounds – it’s clear these guys know what they’re doing and I’d recommend them any day. “
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