Training Case Study: Mastercard
CHALLENGES
MasterCard’s technical teams need to communicate complex information to internal and external stakeholders on a regular basis. Problem is, although their teams are made up of competent experts, they still had trouble telling simple, persuasive stories with data and diagrams. Their chart presentations were either had too many overlapping instances of data or were just too cluttered.
CLIENT:
Mastercard
SERVICES:
Luncheon Training
KEY TOPICS
Data Storytelling
Narrative Structure
Visual literacy
Presentation Design
Action:
Over a half-day luncheon crash course on data storytelling in presentations, we took the teams from various departments through our Identify, Simplify, Amplify method of creating effective charts and headlines. This included focused advice on how to select, create and optimize different kinds of charts such as bar charts, pie charts and their axes.
Results:
Close to 100% of the participants strongly agreed that the course was integral for their daily work and enjoyed the workshop because of the ‘immediately applicable’ takeaways after the workshop.
“They’ve earned my respect as someone I should reach out for advice in future.”
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