How Motul Developed a Blockbuster Distributor’s Conference

Challenges

Setting each year’s strategy across regional markets

With more than a century of lineage to its name, Motul needs no introduction as one of the heavy-weights in the automotive & industrial lubricants space. The French family-run company holds an annual Distributor’s Conference where the organization’s top management engage with its stakeholders and unify its upcoming strategy for the year ahead. Well known as a sponsor to most major races in PowerSports, we were tasked annually for four years to empower them to align their various teams in the same direction.

Approach

Clarifying Evolving Messages To Instil Trust In Their Partners

We studied the overall direction and theme of each year’s conference, coached speakers for each segment and ensured the overall design and narrative was aligned toward their outcomes. On-site support was also provided on event day to ensure things went smoothly.