Case Study

Aligning Narratives Across Mediums For Oracle Financial Services

Oracle FS hero

The Client

Oracle Financial Services is is a subsidiary of Oracle Corporation. Their flagship product is a core banking software platform called Flexcube. It is designed to help banks manage their operations and provide a range of financial services to their customers.

Today, the company provides a wide range of software solutions to banks and financial institutions around the world. These include solutions for core banking, lending, payments, and risk management. They are recognised as a leading provider of financial services software, with a strong presence in markets across Asia, Europe, and North America.


  • Market research
  • Presentation design
  • Website design
  • Messaging
  • GTM asset development
  • Copywriting
Oracle FS presentations


Marketing that had room to inspire

Oracle Financial Services mainly targeted smaller banking clientele that could leverage their full-suite of fintech solutions to take banking digital.

However, due to the deep complexity of their products, it proved difficult to reach customers where they were.

Their marketing team was also headquartered in America with an APAC team that had little support.

Numerous keynote circuits with little to no pitch support and clarity

Decentralised marketing operations that led to complicated operations across regions

Complex product meant for very senior people within mid-sized banks

How we helped

GTM support at each step

Over the course of three years, we collaborated with their head of marketing and supported them by ensuring that their brand message came out in the right form fit for the Oracle brand. Things needed to be visually impressive and professional. The output consisted of multiple conference keynotes, messaging frameworks, digital micro-sites, reports, GTM assets and many more.

One notable thing we worked on is visualising their Digital Banking Report, where 5,200 respondents from all over the globe answered.

Oracle Digital Report Shot


Aligned, persuasive marketing assets and GTM

Each product launch and asset took into account their B2B audience, objectives and general positioning of their solutions.
Sales enablement assets also became mission critical during lock-down periods when salespeople could only sell via virtual Zoom calls.

Sales Enablement

Developing assets and boilerplates that would enable revenue professionals to persuade prospects digitally

Competitor Analysis

Deep study and understanding of competitor solutions, propositions and where they sit in the market

Messaging Strategy

Translating complex, verbose ideas and solutions into compelling, simple messages for speeches and pitches