Case Study
Regal SpringsMaking high-quality fish relevant and moving an organisation in the right direction through presentations and infographics
internal presentation and infographic
Positioning The World’s Best Tilapia
Positioning fish as a product is a uniquely challenging affair. For Kristin
approaching the pitch
Taking Regal Springs Into The Future
CHALLENGE
To regain their market leader status, they needed a strong, simple narrative as a guiding point. The company already has an existing wealth of infrastructure, all it needs is some reframing in messaging.
HOW WE HELPED
Working closely with the Chief Marketing Officer, the team put together a presentation mirroring their new mantra – the best tilpia in the world, coupled with research to support their strategy ahead. We also put together an infographic summarising the new brand strategy.
Testimonial
“The team was very sharp and on-the-ball from start-to-finish. They were able to cut to the core of what I needed to communicate in the presentation to align our stakeholders in the year’s directions ahead.
As our industry is quite unique (we farm and supply fish), I was impressed at how quick they understood our business and proposed ways to frame our story. They were able to capture the vision I wanted to showcase – really telling a deeper story of what we sold to our customers.”
Kristin, Regal SpringsÂ
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