Case Study
Helping Renesas Deliver A Riveting Keynote Narrative On India’s Smart City
“for them to cross cultural & geographical boundaries and talk about India, that was fantastic.”
Sunil Dhar , President – Renesas India
Leading the smart city-push in India
As a leader of the major tech industries and champion of new advancements in microcontroller and semiconductor integrations, Renesas organizes annual DevCon conferences in major territories – high-stakes, widely-attended events where they offer a peek into the short-term future possible with the prospect of their cutting-edge innovations.
We were tasked with a huge mission – to help craft a compelling and smashing keynote presentation for DevCon India 2016, where Renesas India was set to:
- Showcase their new line of innovative solutions that have been proven to work in more developed markets like the United States to begin their next push in India,
- Offer their expert perspective to the attendees on how the industry as a whole can piggy-back on India’s latest political reforms and industry trends to grow their businesses and the economy in tandem collectively.
“The backbone was all the research. The whole story had not just the story but a lot of evidence in it.”
Sunil Dhar , President – Renesas India
Challenge
Can a technical speech be captivating?
In our line of work, we commonly see intelligent, visionary professionals and leaders struggle when it comes to distilling their high-level ideas into simple insights easily understood by the layperson.
With an inventive company like Renesas that had a lot to both sell and give, we had to be very careful to not let ‘what they sell’ overpower ‘what they enable’.
Sure, Renesas sold chips, but the platforms and solutions they brought to the table proved to mean much more. They had the microcontrollers and know-how to make smart home innovations possible, but they also wanted to make innovation possible.
Sunil Dhar, the President of Renesas India, had so much to offer, and we were going to help him speak straight to his audience.
Approach
A new story for a different audience – knowing our audience
The difference between Sunil’s usual audience in developed economies like the United States and the crowd at DevCon India meant that we had our job cut out for us in profiling the attendees and conveying our message in a way that would speak to them.
The diverse audience at DevCon of partners, developers and management from businesses situated in different parts of the value-chain meant that harping too much on Renesas’s solution-to-market fit would prove detrimental to engaging the audience. The whole era of selling features had gone, the big idea they wanted to sell here was to play a big part in making innovation possible.
Sunil had so much to offer, and we were going to help him speak straight to his audience. We needed something that everyone in the room could relate to in an emotional way regardless of their occupation, position or previous experiences.
Result
A new story for a different audience – knowing our audience
After locking-in the story, we proceeded to creating a simple and futuristic theme for the Devcon India presentation.
Zooming in from the big picture after completing our storyboarding, we found the most strategic places in the presentation to tie in Renesas’ trifecta of Smart Solutions: Smart Auto, Smart Home and Smart Industry.
When the products are seamlessly tied into the overarching story of Renesas India, they become the tools and roadmap to partnership, rather than forcing a sale like the overenthusiastic salesman that we are all too familiar with. Sunil stole the show and left audiences enamoured.
Attendees
500+
Partner Exhibitors
50+
“It was beautiful. We connected with the audience wonderfully. I got compliments from many attendees talking about the details of my presentation…it meant that they were listening. Highspark helped me achieve my dream presentation.”