Symrise | Flavours & Fragrance
Increasing ROI of Symrise’s Sales Pitches with a Clear Narrative
Symrise is a chemicals company that develops, produces and sells fragrance, flavoring and food ingredients, cosmetic active ingredients and raw materials as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products.
17
Participants
Physical
Format
2
Days
Stories That Stick
Topic
Audience Profile
- Food Technologist
- Portfolio Executive
- Application Technologist
Challenges
The Need to Set Symrise Apart from Competitors
A renowned flavour and fragrance supplier, Symrise aimed to increase its ROI in every sales pitch made by its marketing team. However, in this increasingly competitive landscape, Symrise needed to set itself apart from its competitors and excel as an innovation leader.
The team struggled with identifying their unique winning proposition and how they could tailor it specifically to different audiences across their multiple client industries such as perfume and F&B.
Complex information that overwhelmed internal teams and resulted in an unclear narrative
Lack of emotional connection with clients on a deeper level to create an impact
How we helped
Leveraging on the Art of Story-Selling as a Powerful Tool
Over the course of 2 days, we used our business storytelling frameworks as a solid foundation to guide the team in identifying both their winning proposition and actionable methods to increase audience buy-ins.
By revamping their existing sales narrative into a highly persuasive one that included relevant pain points and an emotional connection, their sales pitch approach had a paradigm shift – making it nearly impossible for audiences to reject their new pitches.
At the end of the workshop, learners left with:
A contextualised approach to apply the frameworks quickly and effectively to audiences no matter the industry.
A ready-to-be-presented storyboard that was tried and tested amongst participants and would be used to craft powerful stories to persuade audiences.
Results
Story Frameworks used as a Solid Foundation to Identify Winning Propositions
A toolbox of powerful stories crafted during the workshop to be immediately used on upcoming sales pitches
Ready-to-be presented sales storyboard created during the workshop to be immediately applicable
What our Participants Say about the Training and the High-Level of Customisation
Symrise APAC, 2016
Symrise APAC, 2016
We were blown away by how you were able to understand our complex business – when even we had trouble with that. It is so good that we are probably going to use this (strategy) in the future.