Training Case Study: Symrise

CHALLENGES

Symrise had invested heavily into developing their products, and hence wanted to increase their chances of clinching sales. However, there was a lack of structure in their presentations, leading to numerous lost opportunities. Some clients had existing needs, which Symrise was looking to fill with their products. They also had specific products which they wanted to convince clients were in their best interests to get.

Symrise requested for Highspark to conduct a workshop for the marketing team, with emphasis on pitching, proposing ideas and concepts, and selling products to customers who either have or lack a need for it.

 

CLIENT:

Symrise

SERVICES:

2 Full-Day

Stories That Stick

 

KEY TOPICS

storytelling symrise presentation training

Storytelling

objection handling presentation training symrise

Objection-Handling

identifying key messages presentation training symrise

Identifying Key Messages

brand methodology presentation training symrise

Brand Methodology

symrise 2.2

Action:

We decided to create a workshop that was tailored specifically to Symrise’s needs, and bring value to the discussions by showing them how to bring their key messages across to their audiences to increase the level of engagement. We created a framework and structure to guide the team in communicating their key points efficiently. We also focused on shifting the team’s perspective from selling to a customer, to getting customers to want the product, and compelling them to say ‘yes’.

Results:

The participants left the workshop with knowledge on how to craft powerful stories that bring their messages across, and convince their audience effectively. 72.7% (8/11) strongly agreed that the workshop was interesting and engaging.

symrise 2.1

Results:

The participants left the workshop with knowledge on how to craft powerful stories that bring their messages across, and convince their audience effectively. 72.7% (8/11) strongly agreed that the workshop was interesting and engaging.

What I appreciated the most probably from HighSpark was their high level of customization, the care and time they took for preparing the workshop and really making it fit for our company. Thank you.

Ariane Hinkel

Head Of Business Unit Beverages APAC, symrise

Want to help your team tell better stories?

Contact Us