We decided to create a workshop that was tailored specifically to Symrise’s needs, and bring value to the discussions by showing them how to bring their key messages across to their audiences to increase the level of engagement. We created a framework and structure to guide the team in communicating their key points efficiently. We also focused on shifting the team’s perspective from selling to a customer, to getting customers to want the product, and compelling them to say ‘yes’.

The participants left the workshop with knowledge on how to craft powerful stories that bring their messages across, and convince their audience effectively. 72.7% (8/11) strongly agreed that the workshop was interesting and engaging.