Case Study

How Vonage captivated B2B prospects digitally

Challenges

Contextualising telecom solutions in a distanced world 

It’s the first Vonage conference held fully digitally due to CoVid restrictions. The team needed the story to be engaging, potentially sales-boosting and ready for a 100% virtual meeting session. Developing a keynote for this need required understanding Sunny Rao’s exciting vision for various industries and visualising it in visual form.

Vonage presentation mockup highspark case study

Approach

Turning ideas into stories

We conducted research into existing competitors as well as Vonage’s unique industry and offerings in CPaas (Communications Platform As A Service) which has become a buzzword within their industry with numerous players. This then informed the story line that spanned across 3 big industries – Healthcare, Education and Entertainment.

Sunny rao vonage presentation highspark case study 1

Results

Qualified prospect viewership and following

Vonage’s APAC SVP, Sunny Rao gave a stunning performance in a keynote address to viewers tuned in. Followed up with a variety of workshops and booths, the Vonage team was able to generate qualified interest for their prospective clients and start new conversations.

Attendees

1,900

logged on

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30 July Fireside chat: How to engage a virtual audience

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