Astra Financial: Visual Persuasion

training Case Study

visual literacy for the astra financial group

Executives that support C-level management were all sent for a course on Visual Persuasion to develop better presentations across the organisation

empowering those who support the very top

Working Towards Better C-Level Communication Material

Astra Financial is well-known as one of the heavyweight automotive financing companies in Indonesia. A minority shareholder in notable companies like GO-JEK and a holding group for 11 different companies, they consistently need to meander high-level conversations and presentations. These presentations are typically prepared by their respective Chief of Staffs or Secretaries.

identifying their hidden visual talent

Visual Principles That Work for Financial Firms


The ASTRA Financial team received requests from management to level-up the presentation development skills of personnel that report direct to the board of directors. These high-stakes material can’t afford to be done ineffectively or to low standard.



Through a custom program programme, we educated the team on best practices to adhere to their company’s template as well as the key principles of data storytelling as they deal heavily with charts and data. This was supported by a general curriculum on visual literacy. Learners got to even practice it on software to showcase to their peers and take home fully-designed slides.

Executives supporting directors


Companies attending



“HighSpark has given our team a unique perspective in developing presentations that in my 7 years working here, I have not seen before. My colleagues and I were left deeply inspired by the insights from the trainer. What we also enjoyed was just the sheer effort in putting customised case studies together specially for our organisation. I recommend any department or team that wants to improve their level up communication skills approach the team. You won’t be disappointed!

Astrid Triwahyuni, Strategic Plan & PDCA, Astra Financial

want to transform your team’s presentations?


Startup Bootcamp Training

Training Case Study: Startup Bootcamp


Startupbootcamp runs the Accelerator Programme, focusing on FinTech startups. At the end of the program, startups get to participate in demo day, where each group has 5 minutes to pitch their business to potential investors and venture capitalists. Though many of these startups had wonderful ideas, they were unable to communicate them effectively. Startupbootcamp engaged HighSpark to provide a 4-hour crash course, as well as personal consultations for each startup to help them achieve maximum results. HighSpark was also tasked to help the startups identify their unique positioning to differentiate themselves and appeal to their target audience.


Startup bootcamp


Pitch deck review consultations rehearsal




Investor Pitch Best Practices presentation training

Investor Pitch Best Practices

Presentation Design Basics presentation training

Presentation Design Basics

Storytelling for Clarity presentation training

Storytelling for Clarity

Startup Boilerplate Structures presentation training

Startup Boilerplate Structures


We conducted a crash course to guide the startups through frameworks such as visual communications and story structures. We also provided them with case studies, and obtained feedback from the others for their pitches. During the consultations, we also saw their latest presentation drafts, and helped the groups identify areas of improvement in terms of story flow, messaging and visual design.


The groups put to use what they had learnt during the crash course, and came up with visually impactful presentations that helped them engage their target audience.


The groups put to use what they had learnt during the crash course, and came up with visually impactful presentations that helped them engage their target audience.

“The training helped us to ‘own’ our presentation.

I can confidently say we’re ready for Demo-Day and beyond.”

Vidur Malik

Hektor, Co-Founder

Help your team pitch better

Contact Us