by Eugene Cheng | Apr 15, 2021 |
Case Study
How Vonage captivated B2B prospects digitally
Challenges
Contextualising telecom solutions in a distanced world
It’s the first Vonage conference held fully digitally due to CoVid restrictions. The team needed the story to be engaging, potentially sales-boosting and ready for a 100% virtual meeting session. Developing a keynote for this need required understanding Sunny Rao’s exciting vision for various industries and visualising it in visual form.
Approach
Turning ideas into stories
We conducted research into existing competitors as well as Vonage’s unique industry and offerings in CPaas (Communications Platform As A Service) which has become a buzzword within their industry with numerous players. This then informed the story line that spanned across 3 big industries – Healthcare, Education and Entertainment.
Results
Qualified prospect viewership and following
Vonage’s APAC SVP, Sunny Rao gave a stunning performance in a keynote address to viewers tuned in. Followed up with a variety of workshops and booths, the Vonage team was able to generate qualified interest for their prospective clients and start new conversations.
Want to develop an experience that leaves prospects wanting more?
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by Eugene Cheng | Apr 10, 2021 |
Case Study
How Growthwell raised an eight-figure sum from Temasek
Challenges
Innovation sometimes happens before profit
Bringing a never-before-seen meat replacement product into the market and seeking to incept the minds of investors is much easier said than done. On the crux of a breakthrough with Israel company ChickP, the Growthwell team were close to bringing to market the first non-allergenic, cruelty-free alternative. They just needed help to bring that story to life.
Approach
Making the case for chickpeas as meat replacements
Raising purely with IP rights, without profits or any validated proof-of-concept is no easy feat. We worked with the team to isolate their key difference, create a commercial case for the product although the business has yet to generate any revenue at the time of fundraising.
The development and commercialisation of this solution requires a significant runway and cash to burn. Playing up team experience in F&B as well as a logistic network that could see their raw material circulated into restaurants was the best bet to tell a compelling story.
Results
Backed by Singapore’s sovereign fund
Armed with their new story, in an unprecedented seed round, the Growthwell team drew interest from a stable of investors including Singapore’s sovereign fund: Temasek. They raised an eight-figure sum to grow their joint-ventures in Israel as well as to scale production for their chick-pea protein isolate to commercialise within SouthEast Asia.
“We couldn’t have done it without HighSpark”.
We’re definitely coming back for our next round.
They have a knack for helping us find our ideal story”
CEO, Growthwell, Fundraised $11M from Temasek
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by Eugene Cheng | Dec 30, 2019
event KEYNOTE presentation
Impressing Partners and Sharing Game-changing News
Mediacorp’s annual trade show held this time was in lieu of a big announcement that would shake the local advertising space – benchmarking TV spot rates to digital impressions and cost of buying. The events team wanted a memorable and stunning presentation to support their C-Suite’s strong narratives on the big stage graced by some of the top local celebrities.
ACING A HIGH-STAKE EVENT KEYNOTE
Celeb Walks, Multiple Screens and Industry Leaders
CHALLENGE
Working on an extremely tight deadline and with multiple stakeholders, the team had to distill lengthy scripts into relatable and cinematic visuals that played across 3 seperate screens in Mediacorp’s own auditorium.
HOW WE HELPED
Working together with the events team as well as directly with 4 management-level execs in the C-Suite, we developed a variety of sequences that were visually spectacular and embodied their brand.
Celebrities in attendance
Testimonial
“They did an amazing job! I’m having people coming to me asking which team was behind the event experience and I’ve already happily recommended HighSpark. If you want to blow your event audience away – you need to work with them“
Da Sheng, Head Of Commercial Planning & Solutions , Mediacorp
Have a keynote speech you can’t afford to botch?
We can help you tell your story too. Reach out to us today.
by Nuruljannah Jamil | Jan 7, 2019
internal presentation and infographic
Positioning The World’s Best Tilapia
Positioning fish as a product is a uniquely challenging affair. For Kristin Vegara, the company’s new CMO, setting the company’s direction for the year to revive this brand of rich heritage is no easy feat.
approaching the pitch
Taking Regal Springs Into The Future
CHALLENGE
To regain their market leader status, they needed a strong, simple narrative as a guiding point. The company already has an existing wealth of infrastructure, all it needs is some reframing in messaging.
HOW WE HELPED
Working closely with the Chief Marketing Officer, the team put together a presentation mirroring their new mantra – the best tilpia in the world, coupled with research to support their strategy ahead. We also put together an infographic summarising the new brand strategy.
Testimonial
“The team was very sharp and on-the-ball from start-to-finish. They were able to cut to the core of what I needed to communicate in the presentation to align our stakeholders in the year’s directions ahead.
As our industry is quite unique (we farm and supply fish), I was impressed at how quick they understood our business and proposed ways to frame our story. They were able to capture the vision I wanted to showcase – really telling a deeper story of what we sold to our customers.”
Have An Internal Pitch You Can’t Take Chances With?
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by Nuruljannah Jamil | Jan 2, 2019
dEVELOPING A WINNING PITCH DECK
Giving Asia Access To Vegetables On Demand
Glife is a spin-off business from the creators of the very successful vegetarian chain Greendot Group. Justin and Wayne sought to democratise access to vegetables direct from farmers to businesses as well as the public via their e-commerce platform and app.
APPROACHING THE PITCH
Developing The Glife Investor Presentation Story
CHALLENGE
Armed with the knowledge and experience of running successful businesses in the past, fundraising is a different ball-game where clarity is king. The founders needed help clarifying their brand story into a simple, persuasive narratives to raise their seed round
HOW WE HELPED
We worked closely with them to extrapolate what made their particular solution and brand special. Using visuals and specially worded headlines to showcase their strongest competencie along with their unique farm-to-fork supply chain and logistics network proved to be their trump card helping the team close a successful round raising $1.6M.
Testimonial
“How they re-framed our business left us deeply impressed. They took time to understand our business and helped us communicate what was unique about our story. I can confidently say they were instrumental in our successful fundraising efforts.
We’ll definitely come back for later funding rounds – it’s clear these guys know what they’re doing and I’d recommend them any day.”
Wayne Goh, Co-Founder, Glife
Have an investor pitch you can’t afford to fail?
We can help you tell your story too. Reach out to us today.
