by Eugene Cheng | Dec 23, 2018
standing out in a noisy landscape
Auston: Education For Makers
In Singapore’s competitive education landscape – there are heavyweight public universities like NUS, SMU, NTU along with a myriad of other private institutions all vying for the same students. Filling a student body cohort requires more than generic messaging and pitches, it demands a strong, unique story and positioning.
BUILDING A UNIQUE, PERSUASIVE SALES KIT
Identifying Auston’s Unique Proposition In A Crowded Market
CHALLENGE
Auston Institute was a newcomer to the private education space and faced difficulty identifying their differentiating factors in the industry. Their existing sales presentation used to pitch to partners and prospective students sorely needed a visual and structural re-design.
HOW WE HELPED
We took apart the Auston identity, conducted primary research on other competitors within the local education space. What we found was that Auston boasted several competencies and industry affiliations in Engineering and technical courses that stood out as a value-add to their customers. We gave their presentation a visual face lift as well as re-wrote the fundamental story they were telling to others.
RESULT
Auston walked away with a story that their internal teams could align to and consistently tell to external stakeholders. Personal pitches made to prospectives students of the school grew more successful and the school has managed to solidify its foothold in the local market.
revenue per degree student
what clients say
“You talk about revolutionizing the sales process? This did it.”
Michael Lin, Managing Director, Auston Institute
is your sales kit losing you business?
WE CAN HELP TURN IT AROUND.
by Eugene Cheng | Dec 22, 2018
POSITIONING THE CUTTING EDGE
Doing Justice to A*Star’s Innovations
It can be challenging to make an organisation run dominantly by brilliant scientists sound relevant and interesting to a layperson audience. Digging deep into what made the agency special and paying tribute to their top minds and fellows was the goal of our engagement.
heavy complexity, made clear
Transforming The Verbose Into Visual
CHALLENGE
A*Star I²R regularly has its teams interact with external parties outside the organisation – whether its for commercialisation requirements, partnership discussions or company introductions, they lacked a clear and persuasive presentation to describe their company and brand.
HOW WE HELPED
We interviewed numerous technical experts and strategists within the organisation to suss out the key messages of what made their innovations special. These were then translated into a structure coupled with case studies and visuals. The presentation was adopted and adapted by the organisation of more than 100 employees.
Testimonial
“They were always quick to response to our requests and amendments with fresh and well-received ideas..”
Ivan Chan, Head of Strategic Alliance at A*Star
is your current pitch causing you to lose?
WE CAN HELP YOU START WINNING AGAIN.
by Nuruljannah Jamil | Nov 13, 2018
The Panasonic team in APAC were looking to build a consistent boilerplate template to help align various departments that were telling very different stories to external stakeholders.
In fact, Panasonic was growing to be more than simply an electronics company. They were venturing into spaces like building smart cities and numerous other initiatives beyond just television sets and fans.
Their new outward-facing presentation story needed to reflect that. The template that would be used within teams had to have clear guidelines to ensure consistent graphic and conceptual representation of the brand.
Their business development teams wanted a new presentation to help them forge new partnerships and win more business as well.
“The team has been exceptional in helping us create an impactful presentation from scratch “
Cathy Liu, Brand Management, Panasonic APAC
ACTION PLAN
We created a comprehensive template and story structure for the Panasonic business development teams that started from the ground up.
We first conducted in-depth research into the industry and Panasonic’s new offerings to the market-at-large. This set the foundation of information to be used later in the story development portion.
Using data from our research, we put together a new story boilerplate to sequence the existing meat of their brand story into a logical flow that reduced visual clutter and enhanced their value proposition.
Next, we created a visual theme that would accurately reflect Panasonic’s new direction as a company as well as showcase their various capabilities. These needed to adhere to existing brand guidelines.
Using the theme and the story created prior, we married both to produce their final presentation output in an attractive, editable format to be used by different teams with varying key messages.
Lastly, we put together an extensive set of layouts for their presentation template along with comprehensive guidelines to instruct internal stakeholders on its usage best practices.
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