V-Key
Case Study
Cementing V-Key as a serious cyber-security contender
The Client
V-Key is a Singapore-based mobile security and digital identity company. They developed a range of security solutions for mobile devices and applications, including its patented technology, V-OS. They are also known for their ability to enhance security in mobile banking and payments.
In 2012, they were funded $12 Million from Ant Financial and subsequently partnered with them to provide solutions for Alipay.
Today, V-Key is recognised as one of the leading mobile security companies in the world, with a range of solutions that help businesses protect their mobile applications and digital assets from cyber threats.
Services
- Market research
- Narrative design
- Website design
- Positioning & Messaging
- GTM asset development
- Explainer videos
- Brand refinement
Challenges
Finding the key to a strong launch
V-Key’s quest is to smoothen, secure and strengthen digital payment processes. Once they created patented products, they aggressively went to market and sought external support to create their assets. In particular, they needed a cohesive brand message for their big reveal at a FinTech Festival.
Our task was to distil their story and craft a narrative for a highly technical cybersecurity product made for the finance industry. We were also working with a team of technical experts, with little expertise in creative flair.
Cutting-edge solution never before seen in the market that’s very difficult to visualise
Team composition heavily weighted in the technical aspects (devs, UI/UX)
New entrant with aggressively growth goals in a competitive space with many incumbents
How we helped
Setting GTM Foundations
Through extensive research and working across different mediums, we honed and sharpened V-Key’s narrative. We turned their complex product into a solution that got traction and caught the attention of customers and regulators upon their reveal.
Proposition Playbooks
Several sets of feature breakdowns were made that accentuated the uniqueness of their product. These playbooks were screened live at events and used by their sales team.
Brand Assets
Accomplished through clever image manipulation, animation and graphics, the output consists of explainer videos, print ads and actual sales collateral.
Visual Refinements
Further refined and scaled brand elements. This includes making detailed adjustments to their logo, mark and other visual elements that represented their brand.
Results
Aligned, persuasive marketing assets and GTM
V-Key has since gone on to acquire top financial institutions and government banks as their clientele as well as strengthened their relationships with regulators. They’ve become a true force of nature in the cyber security space.
Sales Enablement
Developing assets and boilerplates that would enable revenue professionals to persuade prospects digitally
Narrative Design
Visualising something as nebulous as software is no easy feat. We leveraged visuals and language to enhance their unique message.
Jobs-to-be-done
Ensuring successful use of assets ensured deeply understanding their value and what customers wanted.
