Mediacorp Festival

Case Study

MEDIACORP FESTIVAL

Developing a stunning presentation experience for the C-Suite 

 event KEYNOTE presentation

Impressing Partners and Sharing Game-changing News

Mediacorp’s annual trade show held this time was in lieu of a big announcement that would shake the local advertising space – benchmarking TV spot rates to digital impressions and cost of buying. The events team wanted a memorable and stunning presentation to support their C-Suite’s strong narratives on the big stage graced by some of the top local celebrities.

ACING A HIGH-STAKE EVENT KEYNOTE

Celeb Walks, Multiple Screens and Industry Leaders

CHALLENGE

Working on an extremely tight deadline and with multiple stakeholders, the team had to distill lengthy scripts into relatable and cinematic visuals that played across 3 seperate screens in Mediacorp’s own auditorium.

HOW WE HELPED

Working together with the events team as well as directly with 4 management-level execs in the C-Suite, we developed a variety of sequences that were visually spectacular and embodied their brand.

Celebrities in attendance

20

Trade Audience

1,000

C-LEVEL SPEECHES

4

Testimonial

“They did an amazing job! I’m having people coming to me asking which team was behind the event experience and I’ve already happily recommended HighSpark. If you want to blow your event audience away – you need to work with them

Da Sheng, Head Of Commercial Planning & Solutions , Mediacorp

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Conference Presentation Case Study: Motul

Case Study

MOTUL DISTRIBUTOR CONFERENCE

Annually, Motul APAC hosts its distributor counterparts hailing from various countries across the world. Their management team takes the stage to deliver their directions for the year ahead in various keynote addresses.

setting the direction for the year

Motul: A Market Leader In The Lubricants Industry

With more than a century of lineage to its name, Motul needs no introduction as one of the heavy-weights in the automotive & industrial lubricants space. The French family-run company holds an annual Distributor’s Conference where the organization’s finest practitioners engage with its stakeholders and unify its upcoming strategy for the year ahead. Well known as a sponsor to most major races in PowerSports, we were tasked annually for four years to empower them to align their various teams in the same direction.

developing large-scale conference presentations

Clarifying Evolving Messages To Instil Trust In Their Partners

CHALLENGE

Each year, the management team puts together a themed agenda for the next year that needs to be communicated across a number of presentations headed by C-Level executives. Their visuals need to be consistent with messaging aligned to a singular goal. 

HOW WE HELPED

Over four years, our team worked closely with their key persons to develop visually cinematic and compelling keynotes for their multi-cultural audiences. As the brand continued to evolve, so did our work for them. 

slides designed so far

>2,000

audiences impacted

>1,000

presentations developed

>40

Testimonial

“In the past 3 years of working with them, they’ve always delivered top-of-the-line presentations within a short span of time to give us that X-Factor. I’d recommend them with confidence.”

Francois Lesage, Former Marketing Country Manager at HTL Pte Ltd (2017)

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TEDx Singapore Presentation

Case Study: TEDx Singapore

Data Can Be Green

A computer scientist with a dream

We all know what energy crunchers our smartphones and computers are, and we’ve all seen the pictures of factories with endless puffs of smoke billowing from their chimneys. It has seemed inevitable that since the industrial revolution our technology has been a great contributor to environmental degradation like pollution and climate change. Our devices place a huge requirement on the earth’s energy resources, but a necessary one, right?

To mitigate technology’s impact on the environment, we therefore need civic-minded people to step up with innovative green solutions.

Meet Dr. Tan Tin Wee. A medical and botany professor by occupation, he heads the labs at the National Super Computing Centre, a subsidiary of A*Star Singapore.

Dr. Tan ventured into building supercomputers after realizing the immense potential it held for multiple applications apart from processing with the advent of the IoT (Internet of Things) era.

When Dr. Tan approached us, he had been invited to speak at TEDxSingapore, to share his thoughts on Singapore’s future and how it is affected by his work.

Complex, esoteric ideas for a general audience

In our line of work, we often meet hyper-intellectual individuals like Dr. Tan that typically have trouble communicating their thoughts in a simple way through their presentations.

As Dr. Tan was explaining his idea of how heat from supercomputers could be counteracted with the sub zero temperatures in colder climates, he was scribbling esoteric formulas on a piece of paper. Whilst using technical jargon would undoubtedly convince the audience of Dr. Tan’s expertise, it is equally likely to confuse the TEDx audience that is made up of people from all walks of life. As a university professor, Dr. Tan was very used to conducting technical lectures to a technical audience, but we believed that Dr. Tan would still be able to persuade his audience using simple language.

To ensure that his ground-breaking ideas will be appreciated by an , we had to ensure that his vehicle of communication would allow audiences to fully grasp his ideas with related references that they were familiar with.

Noting the TED requirement for presentations to be below 20 minutes, we also had to restrict the amount of ideas we could have in the presentation as Dr. Tan was in no manner short of thoughts.

The Super-Energy Problem

Our first meeting with Dr. Tan gave us a peek into his mind. Much like how some of the greatest people in science theorized solutions that were so brilliantly obvious and therefore easily overlooked, Dr. Tan was passionately working on solutions to solve the problem of excessive overheating and energy wastage from supercomputers.

The scale of the problem was so large and abstract that we worked hard to create analogies that could sufficiently relay the information to the general audience.


We asked him: How many tea kettles could the heat from supercomputers power?
His answer: A thousand.


By relating something unfamiliar like the energy consumption of a supercomputer to that of a household object – a tea kettle, audiences can fully grasp the magnitude of the problem by relating to their own personal experiences.

The next big challenge was to communicate how we could use this energy, normally wasted, in a meaningful way.

Waste-Recycling

Through many rounds of research and conversation with Dr. Tan, we found that large companies built data centers in colder countries like Iceland so they wouldn’t need to expend more energy to cool the overheating supercomputers.

But how do we do that in a tropical country like Singapore?

Thankfully, Dr. Tan already had the solution (as well as its supporting mathematical calculations). He wanted to create ‘Singapore’s own Iceland’, as he endearingly calls his project, using the extremely cold liquid nitrogen at Jurong Island. The liquid nitrogen needed to be heated to room temperature to boil anyway, and the supercomputers needed a way to offset the heat generated – it was a perfect match.

A Natural Symbiotic Relationship

In our search for a compelling story to illustrate this scientific phenomenon, Dr. Tan mentioned that his mentor had advised him to tap on his expertise as a medical doctor.

After much discussion, we decided that the analogy of animal waste was the best representation to relate his idea of waste recycling. Cows consume grass, in turn producing feces as waste which ends up as fertilizer for new grass to grow – A symbiotic relationship.

Juxtaposing this illustration with his ‘Singapore’s Iceland’ idea was an apt way to represent the concept.

The still unsolved problem

Still, all this meant very little to an audience that might not have a care in the world for energy waste and super computers.

We still needed to find a way to make this new information relevant to audiences who weren’t computer scientists or medical professors. We eventually settled on bringing the examples down to a micro-level: when the big picture gets too complex, it’s time to scale things down to the realities of everyday life. People may not care for supercomputers heating liquid nitrogen, but what if every household had a way of powering devices with the heat they themselves produce?

A far-fetched idea? Maybe not.

Imagine, using the heat from a computer to heat your coffee pot. Such memorable and desirable visual pictures help the audience connect with these ideas on a personal level, using a commonplace beverage like coffee as the relevant thread tying these ideas together.

A vision for Singapore’s future

Singapore’s government is very quickly transitioning the city into a smart nation powered by the Internet of Things and smart technology.

Dr. Tan’s envisions a nation where everyone uses mass-market household devices custom-built to work together in harmony with each other. This will reduce our energy waste and consumption drastically. An energy cycle that works in tandem, as synchronized as the water cycles found in nature.

See Dr.Tan Tin Wee in action:

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Renesas DevCon Presentation

Case Study: Renesas

Helping to enable India’s Smart City

The Unseen Hero Part Of Your Everyday

The recent torrent of tech advancements seems to have everything better and smarter – smarter phones, smarter workplaces, smarter living. Yet hidden in all our latest gadgets and devices, unnoticed in the hubbub over glossy screens and sleek exteriors, are dozens of tiny chips and processors that make giant systems tick. As one of the world’s largest makers of microcontrollers and semiconductor systems for mobile phones, Renesas Electronics has been a true unsung hero powering the most cutting-edge technologies in our lives.

Leading the smart city-push in India

As a leader of the major tech industries and champion of new advancements in microcontroller and semiconductor integrations, Renesas organizes annual DevCon conferences in major territories – high-stakes, widely-attended events where they offer a peek into the short-term future possible with the prospect of their cutting-edge innovations.

In (month) this year, we were tasked with a huge mission – to help craft a compelling and smashing keynote presentation for DevCon India 2016, where Renesas India was set to:

  1. Showcase their new line of innovative solutions that have been proven to work in more developed markets like the United States to begin their next push in India,
  2. Offer their expert perspective to the attendees on how the industry as a whole can piggy-back on India’s latest political reforms and industry trends to grow their businesses and the economy in tandem collectively.

Can a technical speech be captivating?

In our line of work, we commonly see intelligent, visionary professionals and leaders struggle when it comes to distilling their high-level ideas into simple insights easily understood by the layperson.

With an inventive company like Renesas that had a lot to both sell and give, we had to be very careful to not let ‘what they sell’ overpower ‘what they enable’. Sure, Renesas sold chips, but the platforms and solutions they brought to the table proved to mean much more. They had the microcontrollers and know-how to make smart home innovations possible, but they also wanted to make innovation possible.

Sunil Dhar, the President of Renesas India, had so much to offer, and we were going to help him speak straight to his audience.

A new story for a different audience – knowing our audience

The difference between Sunil’s usual audience in developed economies like the United States and the crowd at DevCon India meant that we had our job cut out for us in profiling the attendees and conveying our message in a way that would speak to them.

We realised that the general bulk of attendees had the tendency to be averse to ideas that were too far-fetched and abstract. In our years of experience, we often see intelligent, talented individuals struggle when it comes to distilling their high-level ideas into simple insights easily understood by the layperson.

The diverse audience at DevCon of partners, developers and management from businesses situated in different parts of the value-chain meant that harping too much on Renesas’s solution-to-market fit would prove detrimental to engaging the audience. Sure, Renesas sold chips, but the platforms and solutions they brought to the table proved to mean much more. They had the microcontrollers and know-how to make smart home innovations possible, but they also wanted to make innovation possible.

Sunil had so much to offer, and we were going to help him speak straight to his audience. We needed something that everyone in the room could relate to in an emotional way regardless of their occupation, position or previous experiences.

A Shared Dream or Uniting Problem

After conducting thorough research on the state of India, it was obvious to us that India’s new Prime Minister Modi is taking a big step in the direction of investing in a country-wide technological push towards a smart nation and the result that would follow: a large, bustling economy.

The Indian government had introduced a lofty and ambitious goal of growing their domestic economy fivefold towards a $10trillion economy. This was a bountiful opportunity, and a big gap to fill. The looming threat of falling short was all too real. Bridging such a gap is simply impossible without the collective effort and collaboration of the organizations operating within the country and the state that supports this growth.

In short, the arduous trek towards a $10trillion economy could just be the perfect story to emotionally unite the audience and open them up to bigger ideas.

If they decide to work together with Renesas and its partners to ride the wave, everyone wins. If they choose to sit still and move slow, this chance would pass the right by.

“for them to cross cultural and geographical boundaries and talk about India, that was fantastic.”

Sunil Dhar , President – Renesas India

The rise of the Millennials (and their startups)

Our research about India further revealed that there are more than 600 million citizens in India below the age of 25. With technological democratization, there has been a dramatic shift of power from manufacturers into the hands of these tech-savvy consumers. Companies now have to tweak their product lines and offerings to appeal to the anticipated future needs of Millennials, instead of expecting consumers to accept whatever products they come up with.

Millennials are heading out to disrupt industries by creating solutions that don’t already exist for their modern needs. They can either be a great threat to established companies in the tech space, or valuable partners to co-develop solutions with.

Coupled with the rise of millennials, we are also seeing a growing startup scene to such an extent that Bangalore is now being referred to as the ‘Silicon Valley of India’.

These facts added another dimension to the Renesas India story on a micro level where decisions to pivot consumer and market strategies needed to be faster or the incumbents would lose traction to the younger generation.

“The backbone was all the research. The whole story had not just the story but a lot of evidence in it.”

Sunil Dhar , President – Renesas India

Disruption from Tech Giants

On the other hand, tech giants like Google are no longer sticking to their own verticals in the value-chain but venturing out into new verticals with products that can potentially make many companies and their offerings obsolete.

If we can present these companies as a looming Goliath, Renesas India can further build the impetus to act quickly to work with partners to innovate. The only alternative is to get devoured by the competition – big or small.

A future-oriented theme for Renesas

After locking-in the story, we proceeded to creating a simple and futuristic theme for the Devcon India presentation.

Zooming in from the big picture after completing our storyboarding, we found the most strategic places in the presentation to tie in Renesas’ trifecta of Smart Solutions: Smart Auto, Smart Home and Smart Industry.

When the products are seamlessly tied into the overarching story of Renesas India, they become the tools and roadmap to partnership, rather than forcing a sale like the overenthusiastic salesman that we are all too familiar with.

Sixth time’s the charm: Troubleshooting again and again

Great presenters and storytellers often make the process seem effortless, as though they were born to deliver nerve-wrecking keynotes. That is far from the truth, however, and Renesas India was no different.

Their story for DevCon went through 6 mini-overhauls before we managed to get it just right.

The biggest challenge was deciding on an overarching narrative theme to frame the whole keynote speech. We went through numerous iterations, removing ideas that were either too cliché or too abstract, constantly evolving from dialogue with Renesas and its users.

When we present data, it doesn’t connect, especially in an audience like a keynote speech. You need to be lighter, easy to convey the message, and that’s where pictures and stories are wonderful, they build up the bridge very easily.

 

Sunil Dhar – President at Renesas India

Delivery: Speed Through Partnerships

With the right set up of India’s economic climate as well as the cut-throat tech sphere that presents both challenges and opportunities, we framed Sunil’s keynote presentation with one big message: ‘The time is now, let’s move faster together’.

The message chimed down on the urgency of the current climate and sought to motivate Renesas’ partners to tap into collaborative efforts.

In the end, the range of solutions for a smart nation fit snugly in the gap that Renesas India’s president, Sunil Dhar, materialized as he shared his vision of a greater India built through a mutual partnership of the government and the industry. India has a dream, and in front of hundreds of people at DevCon 2016, Sunil has positioned Renesas to achieve this dream.

“It was beautiful. We connected with the audience wonderfully. I got compliments from the grassroots, very young engineers, the next day, talking about the details of my presentation…it meant that they were listening.”

 

Sunil Dhar – President at Renesas India

See Sunil in action:

“The result was beyond my expectations…I was getting confident progressively that I was going to match my dream presentation.”

Sunil Dhar – President at Renesas India

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