Case Study

How Vonage captivated B2B prospects digitally


Contextualising telecom solutions in a distanced world 

Its the first Vonage conference held fully digitally due to CoVid restrictions. The team needed the story to be engaging, potentially sales-boosting and ready for a 100% virtual meeting session. Developing a keynote for this need required understanding Sunny Rao’s exciting vision for various industries and translating it to actual visuals.

Vonage presentation mockup highspark case study


Turning ideas into stories

We conducted research into existing competitors as well as Vonage’s unique industry and offerings in CPaas (Communications Platform As A Service) which has become a buzzword within their industry with numerous players. This then informed the story line that spanned across 3 big industries – Healthcare, Education and Entertainment.

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Qualified prospect viewership and following

Vonage’s APAC SVP, Sunny Rao gave a stunning performance in a keynote address to viewers tuned in. Followed up with a variety of workshops and booths, the Vonage team was able to generate qualified interest for their prospective clients and start new conversations.



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Case Study

How Motul Developed a Blockbuster Distributor’s Conference

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Setting each year’s strategy across regional markets

With more than a century of lineage to its name, Motul needs no introduction as one of the heavy-weights in the automotive & industrial lubricants space. The French family-run company holds an annual Distributor’s Conference where the organization’s top management engage with its stakeholders and unify its upcoming strategy for the year ahead. Well known as a sponsor to most major races in PowerSports, we were tasked annually for four years to empower them to align their various teams in the same direction.

Motul Case Study Shot 1


Clarifying Evolving Messages To Instil Trust In Their Partners

We studied the overall direction and theme of each year’s conference, coached speakers for each segment and ensured the overall design and narrative was aligned toward their outcomes. On-site support was also provided on event day to ensure things went smoothly.

Motul second shot case study


Motivated distributors that deliver year after year

Over four years, our team worked closely with their key persons to develop visually cinematic and compelling keynotes for their multi-cultural audiences. As the brand continued to evolve with its growth in the region, so did our work for them.

Audiences Impacted


Presentations Empowered


“In the past 3 years of working with them, they’ve always delivered top-of-the-line presentations
within a short span of time to give us that X-Factor. I’d recommend them with confidence.””

Francois Lesage

Former Marketing Country Manager at HTL Pte Ltd


Case Study

How Glints Closed Eight-Figures in Funding Over 4 Rounds

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Pitching the ‘Linkedin for Youths’

There are 75 million unemployed young people worldwide and many employers are struggling to fill entry-level vacancies. Founded by three of the youngest entrepreneurs in the JFDI program, the Glints team sought to bridge the mismatch between employer needs and skills young talent have to offer. Now they just needed to raise the funds to make the idea a reality.


An evolving story through the years with an evolving approach

Over the years, Glints grew strength-to-strength, blasting through revenue targets and expanding across Indonesia, Vietnam, Thailand and more.

Along for the ride, we adjusted and optimised their pitch each time to match the funding round they were gunning for.

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Backed by leading investors across multiple rounds

We worked with the team over multiple engagements to develop succinct narratives that helped them go on to raise venture capital from top names like Monk’s Hill Capital, 500 Startups and more. The team raised $475,000 in funding in an oversubscribed seed round. In our engagements that followed, we co-developed their Series A, B and C narratives to rope them another $32,000,000 in funds raised collectively.

Seed Round


Series A,B,C


“We couldn’t have done it without HighSpark”.The service was stellar and they delivered a phenomenal narrative that perfectly exhibited our story, vision and roadmap

Seah Ying Cong

CTO, Glints, Fundraised $32M in total across rounds


Case Study

Helping Renesas Deliver A Riveting Keynote Narrative On India’s Smart City

“for them to cross cultural & geographical boundaries and talk about India, that was fantastic.”

Sunil Dhar , President – Renesas India

Leading the smart city-push in India

As a leader of the major tech industries and champion of new advancements in microcontroller and semiconductor integrations, Renesas organizes annual DevCon conferences in major territories – high-stakes, widely-attended events where they offer a peek into the short-term future possible with the prospect of their cutting-edge innovations.

We were tasked with a huge mission – to help craft a compelling and smashing keynote presentation for DevCon India 2016, where Renesas India was set to:


  1. Showcase their new line of innovative solutions that have been proven to work in more developed markets like the United States to begin their next push in India,
  2. Offer their expert perspective to the attendees on how the industry as a whole can piggy-back on India’s latest political reforms and industry trends to grow their businesses and the economy in tandem collectively.
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“The backbone was all the research. The whole story had not just the story but a lot of evidence in it.”

Sunil Dhar , President – Renesas India


Can a technical speech be captivating?

In our line of work, we commonly see intelligent, visionary professionals and leaders struggle when it comes to distilling their high-level ideas into simple insights easily understood by the layperson.

With an inventive company like Renesas that had a lot to both sell and give, we had to be very careful to not let ‘what they sell’ overpower ‘what they enable’.

Sure, Renesas sold chips, but the platforms and solutions they brought to the table proved to mean much more. They had the microcontrollers and know-how to make smart home innovations possible, but they also wanted to make greater innovation possible too.

Sunil Dhar, the President of Renesas India, had so much to offer, and we were going to help him speak straight to his audience.


A new story for a different audience – knowing our audience

The difference between Sunil’s usual audience in developed economies like the United States and the crowd at DevCon India meant that we had our job cut out for us in profiling the attendees and conveying our message in a way that would speak to them.

The diverse audience at DevCon of partners, developers and management from businesses situated in different parts of the value-chain meant that harping too much on Renesas’s solution-to-market fit would prove detrimental to engaging the audience. The whole era of selling features had gone, the big idea they wanted to sell here was to play a big part in making innovation possible.

Sunil had so much to offer, and we were going to help him speak straight to his audience. We needed something that everyone in the room could relate to in an emotional way regardless of their occupation, position or previous experiences.

renesas deck


A new story for a different audience – knowing our audience

After locking-in the story, we proceeded to creating a simple and futuristic theme for the Devcon India presentation.

Zooming in from the big picture after completing our storyboarding, we found the most strategic places in the presentation to tie in Renesas’ trifecta of Smart Solutions: Smart Auto, Smart Home and Smart Industry.

When the products are seamlessly tied into the overarching story of Renesas India, they become the tools and roadmap to partnership, rather than forcing a sale like the overenthusiastic salesman that we are all too familiar with. Sunil stole the show and left audiences enamoured.



Partner Exhibitors


“It was beautiful. We connected with the audience wonderfully. I got compliments from many attendees talking about the details of my presentation…it meant that they were listening. Highspark helped me achieve my dream presentation.”

Sunil Dhar

President, Renesas India