by Jannah Jamil | Jan 22, 2024 |
DBS | Finance
Training Teams to Win Over Internal Stakeholders at DBS
DBS is a leading financial group services in Asia with a presence in 19 markets. DBS’ digital strategy strives to embrace technology and reimagine the customer journey.
Challenges
The Struggle with Getting Stakeholder Buy-Ins for Strategy Development
Responsible for servicing individuals and small businesses, the consumer banking team directly impacts mass market. However, when it came to getting buy-in from internal stakeholders, the team struggled to tell a persuasive and engaging story with data.
Without having a tried-and-tested process to structure internal presentations, key messages were often buried deep amidst technical financial terms, leading to multiple back-and-forths and frustration between internal stakeholders.
How we helped
Tapping on the Power of Persuasion for Presentations
We empowered learners to utilise presentations as a persuasion tool to achieve internal goals.
In our full day workshop, learners reframed their key messages and went beyond just numbers and technical terms. The workshop was a platform for learners to practice unburying their key messages and spotlight what was relevant for different audiences.
Techniques to engage and increase memorability were and immediate feedback from both the trainer and peers was received to identify potential gaps and discuss how they could be applied in the real world to obtain buy-ins from busy C-suite stakeholders.
Results
Building a team of confident storytellers
Each participant was empowered with a toolkit to weave storytelling techniques into presentations resulting in compelling business stories.
Voted workshop has met their learning objectives
Voted workshop provided valuable insights
Would recommend this workshop to others
“The team was able to address our pain points immediately and understand what we were trying to put together for our stakeholders.
Now we are able to communicate more effectively through our new financial literacy presentations! It was a joy working with HighSpark.”
Financial Insights & Digital Advisory, DBS Bank
by Jannah Jamil | Jan 22, 2024 |
Symrise | Flavours & Fragrance
Increasing ROI of Symrise’s Sales Pitches with a Clear Narrative
Symrise is a chemicals company that develops, produces and sells fragrance, flavoring and food ingredients, cosmetic active ingredients and raw materials as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products.
- Food Technologist
- Portfolio Executive
- Application Technologist
Challenges
The Need to Set Symrise Apart from Competitors
A renowned flavour and fragrance supplier, Symrise aimed to increase its ROI in every sales pitch made by its marketing team. However, in this increasingly competitive landscape, Symrise needed to set itself apart from its competitors and excel as an innovation leader.
The team struggled with identifying their unique winning proposition and how they could tailor it specifically to different audiences across their multiple client industries such as perfume and F&B.
How we helped
Leveraging on the Art of Story-Selling as a Powerful Tool
Over the course of 2 days, we used our business storytelling frameworks as a solid foundation to guide the team in identifying both their winning proposition and actionable methods to increase audience buy-ins.
By revamping their existing sales narrative into a highly persuasive one that included relevant pain points and an emotional connection, their sales pitch approach had a paradigm shift – making it nearly impossible for audiences to reject their new pitches.
At the end of the workshop, learners left with:
A contextualised approach to apply the frameworks quickly and effectively to audiences no matter the industry.
A ready-to-be-presented storyboard that was tried and tested amongst participants and would be used to craft powerful stories to persuade audiences.
Results
Story Frameworks used as a Solid Foundation to Identify Winning Propositions
A toolbox of powerful stories crafted during the workshop to be immediately used on upcoming sales pitches
Ready-to-be presented sales storyboard created during the workshop to be immediately applicable
What our Participants Say about the Training and the High-Level of Customisation
SOPHIE WILSON
Senior Marketing Executive
Symrise APAC, 2016
ARIANE HINKEL
Category Manager
Symrise APAC, 2016
We were blown away by how you were able to understand our complex business – when even we had trouble with that. It is so good that we are probably going to use this (strategy) in the future.
Senior Marketing Executive Symrise APAC
by Jannah Jamil | Jan 22, 2024 |
Abbott | Medical
Half-day hackathon for medical doctors
Abbott brings life-changing health technologies to the people who need them, making the world a better place.
- Doctors
- Physicians
- From Australia & Asia
Challenges
Using Simple Terms to Support Patient Care
Communication skills are at the heart of any engagement, especially one between a doctor and patient. As healthcare professionals, doctors are often in situations where they need to convey complex issues in a compelling and empathetic way.
Amidst their busy schedules, the doctors grappled with simplifying difficult medical terms and delivering that information in a logical and concise manner that would be understood by the laymen.
How we helped
Empowering Professionals to Create Clear Communications
Our Hackathon program was tailored for doctors and physicians to successfully deliver technical information in a clear and engaging manner with the use of professional-looking collaterals that contained more than just texts.
With 1 trainer and 4 coaches, the 4-hour program included group coaching, presentations and a final feedback session by experts in the field. Participants also practised projecting their voices and speaking confidently in front of a crowd.
Services:
The key training goal of this Hackathon was to empower participants to deliver impactful and clear communication. For this,
Participants identified how to crystallise their key message and create an emotional connection with their audiences.
It was directly relevant to doctors and physicians by using their real-life case studies as examples.
Applying frameworks to the case study examples showcased immediate transformation and painted a clear picture of how participants could apply their learnings to their everyday work.
40 mins awareness session
Keynote speech on effective presentation
Group Coaching
4 coaches rotate to coach different groups
Final Presentation
Learners apply key learnings & take turns to present
Final Judgement
Experts in their field to judge the final presentation
Results
Creating seamless medical communication with clear messaging
The skills that they (the doctors) have taken away are outstanding
APAC Marketing & Professional Education, Manager Neuromodulation
by Jannah Jamil | Jan 19, 2024 |
AStar | Science
Simplifying A*Star’s Scientific Story to Improve Stakeholder Collaborations
The Agency for Science, Technology and Research (A*STAR) is Singapore’s key driver of scientific research. By bridging the gap between academia and industry, A*STAR transforms lives through nurturing talent and advancing research.
- PharmBio
- HP
- MedTech
- Biomfg
Challenges
Communicating Science in a Complex Environment
With great science comes complex terms – a challenge faced by the R&D capabilities team in making information accessible to stakeholders during presentations.
Unclear and technical presentations hindered collaboration efforts amongst internal stakeholders, and the team was in need of storytelling techniques to simplify the information while conveying a clear narrative with action steps.
How we helped
Decluttering Presentations Without Losing Depth
Highspark’s 2-day program on ‘Stories that Stick’ and ‘Visual Persuasion’ focused on empowering learners to transform complex scientific data into insightful presentations that would be easily digested by key stakeholders.
By harnessing the power of storytelling, learners could streamline their scientific presentations and visually highlight key messages for audiences to take action.
We customised key storytelling techniques to meet the needs of a scientific presentation that would engage and influence stakeholders. For example, bringing the key message to life was a method explored where learners were equipped with techniques to say the same scientific messages in a different way that would be engaging even for an audience unfamiliar with these concepts.
Learners were introduced to frameworks that visualised key concepts using imagery and translated complex text into visuals that impressed and empowered them. This ensured insights were not only informative but actionable
Results
Directly relevant and applicable frameworks
I’m already beginning to see some of the tips being applied in the new deck of slides!
Carol Tan
Strategy Development & Policy Planning
Immediate increase in learners’ proficiency
Voted workshop has met learning objectives
Would recommend this workshop to others
I was facing challenges making my slides interesting and easy to understand. Was also feeling very uninspired when making slides because I did not know how to make it visually appealing.
If I had to put a number to this workshop, I would say more than a million dollars because each deal made ranges from tens to hundreds of thousands and it all starts with presenting our slide deck.
SIFBI
by Jannah Jamil | Dec 28, 2018
VISUAL LITERACY FOR CHUGAI’S ADMIN TEAM
Diagnosing Gaps In Presentation Development
The Chugai Pharmabody Admin team develops presentations very often, for dissemination to various departments to provide updates on data as well as to announce new initiatives. These collateral then get circulated and used by the management team that relies on them for support.
INCULCATING A NEW PROCESS OF DEVELOPING PRESENTATIONS
Using Data, Visuals In Pharma
CHALLENGE
The team found themselves with a gap in visualisation skills and trouble working with data, tables and graphs – leading to ineffective internal communications
HOW WE HELPED
Learners got to learn from custom case examples pre-prepared by the trainer based on their corporate template, identity and brand. The session ended with them preparing a presentation directly on PowerPoint.
Testimonial
“The workshop has without a doubt, enhanced our presentation development skills as a team. What I personally enjoyed was that not only were we offered tips and strategies from an experienced practitioner, but we got to practice and internalise the learnings too. Not only was the workshop really insightful, it was a lot of fun too! My colleagues and I enjoyed it thoroughly and would highly recommend it to teams looking to enhance skills in this area.”
Yugo Fukuhara, Admin Head, Chugai Pharmabody
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