Storytelling Course Lesson 1: Why Didn’t They ‘Get’ Your Presentation


Think about the last time you sat through or delivered a presentation that didn’t work out so well.

Maybe they didn’t buy your product/solution over the incumbents even though yours was better, their puzzled faces telltale that they didn’t understand what you were saying or they left the room feeling uninspired and disinterested.

Sometimes, you’d put in extra hours and information into your slides to impress your prospect, board or general audience with your company credentials. But it just doesn’t do any good.

On the other hand, there are certain leaders going out there on stage, in the boardroom and absolutely killing it. Listeners hinged on their every word, the presenter gets buy-in and leaves the audiences in a frenzy, talking about how they thoroughly enjoyed sitting through the experience.

Now, why do you think that happens? I’ll be the first one to tell you that it’s not because of incompetence or lack of effort.

Ironically, with most of our clients, it’s because they are too well-versed in their subject matter and spend too much time working with the wrong approach.

When we did a post-mortem of unsuccessful presentations, the same things kept popping up from the audience’s standpoint:


  1. They did not understand language and complex concepts. ( No Clarity)
  2. There was no differentiation and they felt ‘sold to’. ( Not Captivating )
  3. Lack of appeal to action and presentation was unpersuasive. (Not Compelling)

Over the next few days, we’ll be giving you more tactics and concepts that you can apply immediately into your next presentation to avoid the different layers surrounding these pitfalls.

It’s easy to go along with what everyone else is doing, but if you’re a prolific leader that wants your presentations to stand out and drive action. It’ll take more work than just delegating it to your intern.

Still think that great presentations are just some slides you can put together within the hour?

This first lesson is intentionally light on strategy and tactics, but it’s meant to make you think about what you’ve been doing through now.

By the time clients come to us, they’ve realized the big hairy problem on their hands, sometimes it’s too late. The first step to persuasive presentations is deciding that you could do much better.