VIDEO ANIMATION AND EXPLAINERS
Sell your ideas with captivating explainer videos
Bite-sized animated explainer videos that make your ideas clear, persuasive and shareable in 2 mins or less
Trusted by household names to enhance their stories through video
Move more product with a video that sells on replay
Explain your complex proposition, leverage the power of moving images to invite customers into your story
Company Story Introduction
Humanise your brand, attract partners, customers and new hires.
Customer Testimonials
Let happy and satisfied customers do the selling for you. Convince skeptical prospects.
Product Explainers
Highlight the key product features and propositions that make you stand out and win more business
Curious?
Speak to our expert team.
Fill out the brief form and we’ll get back to you with an estimate and discuss a plan for your company.
We’ll arrange your meeting with a consultant to:
- 🔸 Provide cost estimates
- 🔸 Provide specific advice
- 🔸 Identify any blindspots
- 🔸 Share best practices
- 🔸 Discover your needs
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From storyboard to screen
built with your goals in mind
Every video follows the same proven process to deliver consistent results for our clients and their customers
1/Objective Audit Research
We understand your company and products, aligning with your team to include only the right information into your video.
2/Storyboard & Concept Design
We build out frames and swatches for you to get clear on the general direction. Once this is approved, we move to scripting.
3/Video Production & Animation
We produce actual drafts with and without music/SFX till the story is complete and final.
Explainer videos can be a game-changer for your firm
Works best for companies that:
Sell solutions that are difficult to understand
Want to pre-frame prospects before sales meetings
Aim to scale their marketing aggressively
Face challenges articulating your business ideas
Join the club of happy clients
“They helped us think outside the box and come up with something creative. The feedback from my peers was fantastic”
Tina Doran
VP @ Mastercard
They are one of the few vendors that I would put in my “best vendor” category. Their process is not just cosmetic. They want to understand your industry, your competitors, your existing materials, and your objectives and goals going forward.”
Michael Johnson
Former VP @ Graebel
“The HighSpark team gave us the peace of mind and confidence that we wanted from the start. The result : outstanding, professional work delivered on time.”
Joon Chyi Huey
Ex-Marketing Manager @Motul
They contributed excellent ideas on how to make our story clearer and more impactful. Our entire team was very impressed by their work and have no doubt it will help us increase the value we bring to our customers. "
Patrick Fei
Managing Director @ BTS APAC
They have the rare ability to summarize complex concepts into simple and super-effective visuals. We “clicked”: as simple as that.I am looking forward to having the opportunity to work with them again in the future.”
Alessandro Adriani
Former CEO @ Bridge Alliance
FlexGrowth Campaign
HNW Insurance Campaign
STE Cloud Explainer
Frequently Asked Questions
What's the difference between video production and animated explainer videos?
Both are similar in a way that they involve moving images and sound put together toward achieving objectives. The difference is animated explainers (2d/3d) offer you a way to create worlds or concepts that might be harder to produce in real life. It makes delivering conceptual ideas much clearer and simpler to grasp. You have much more control versus a live shoot.
How long does an explainer video production take?
At minimum, a standard production timeline for an animated explainer video is anywhere from 6-10 weeks, which also depends on feedback rounds, revisions along the way. Fully animated videos tend to be shorter versus ones that requires live shot scenes that may impact logistical factors.
How much does an explainer video cost?
It largely depends on the length/duration , the complexity of the video and the style. Higher-end explainers can run into the range of more than $20,000 and more than $35,000 for live action. Simpler videos can run below cost but typically cost about $15,000 as a starting point. Send an enquiry in so we can advise you better!
What are the stages of video production?
We always begin with concept, storyboarding and style. This typically is a process done to align with the client on the general direction and objectives of the video. The full storyboard in low-fidelity typically follows after to get clear on the script, narration and flow of the video. These are then enhanced into a high-fidelity storyboard followed by 3-4 drafts. Once animation is fixed, SFX, music and voiceovers will be integrated.
Can I involve my whole team?
We highly recommend limiting to fewer liaisions. More chefs tend to spoil the broth and changes in animated explainers tend to take much more work than simple edits of wordings. Including stakeholders at the conceptualising stage is recommended to align on direction, but key creative decisions should be left to one or two key stakeholders max.
How do you measure success?
This defers for various companies. For some, they use it as a sales tool and track their conversions before-and-after using the video in process. For others, they may track engagement and video views when uploaded to hosting platforms.