Sales Storytelling
B2B Sales
selling
Strengthening teams’ sales narrative
Symrise is a chemicals company that develops, produces, and sells fragrance, flavoring, and food ingredients, cosmetic active ingredients, and raw materials, as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products.
With a strong reputation in the flavour and fragrance industry, Symrise continuously works with clients across sectors such as perfume and food & beverage. To stay competitive, their teams must clearly communicate the value of their solutions during every sales engagement.
The Need to Set Symrise Apart from Competitors
A renowned flavour and fragrance supplier, Symrise aimed to increase its ROI in every sales pitch made by its marketing team. However, in this increasingly competitive landscape, Symrise needed to set itself apart from its competitors and excel as an innovation leader.
The team struggled with identifying their unique winning proposition and how they could tailor it specifically to different audiences across their multiple client industries, such as perfume and F&B.
Leveraging the Art of Story-Selling as a Powerful Tool
Over the course of 2 days, we used our business storytelling frameworks as a solid foundation to guide the team in identifying both their winning proposition and actionable methods to increase audience buy-ins.
By revamping their existing sales narrative into a highly persuasive one that included relevant pain points and an emotional connection, their sales pitch approach had a paradigm shift, making it nearly impossible for audiences to reject their new pitches.
Story Frameworks used as a Solid Foundation to Identify Winning Propositions
By the end of the workshop, participants gained practical tools to craft stronger and more persuasive sales stories. Through hands-on exercises, the team worked on refining their messaging and applying storytelling frameworks to real sales scenarios.
