Advanced GenAI For Creative Marketing
4.9/5
Facing issues such as:
Relying on external agencies for every campaign asset.
Time wasted switching between tools and starting from scratch each time.
Inconsistent messaging across visuals, copy, and video.
Creative fatigue and repetitive workflows that kill innovation.
Struggling to scale marketing output without scaling headcount.
Learn practical, repeatable workflows that combine text, visuals, and video to create compelling, on-brand campaigns in hours instead of weeks. What learners will do differently:
Automate Creative Workflows with Precision
Learn to build efficient AI workflows that reduce manual labour and streamline creative output, freeing up time for strategy and creation.
Generate Cohesive Campaigns Across Formats
From blog copy to social posts and EDMs, learn how to prompt, structure, and polish AI-generated content that stays true to your brand voice and campaign goals.
Bring Campaigns to Life Visually
Use AI image and video tools to produce on-brand visuals and short-form videos that engage audiences, even without design experience.
Who is this course for?
Marketing Managers & Strategists
Who want to streamline campaign ideation, planning, and execution using AI-driven insights.
Team Generalists
Who wears multiple hats and need to integrate content, visuals, and messaging seamlessly across channels.
Brand & Content Teams
Who need to maintain consistency while scaling content production.
Course Overview
Workshop Agenda
Build reusable prompting systems that produce consistent, brand-aligned campaign ideas, ad copy, and strategic plans.
Generate, refine, and edit campaign copy across multiple formats (blogs, social media, and EDMs).
Generate and refine campaign-ready visuals
Script, storyboard, and prototype short-form videos
Integrate text, visuals, and video into cohesive, ready-to-launch marketing packages.
Use structured JSON templates and prompt frameworks to maintain tone, style, and messaging across every asset.
The next era of marketing belongs to professionals who can combine human creativity with machine intelligence. This course equips experienced marketers with the strategic and technical fluency to harness AI for campaign ideation, content creation, and brand consistency. Participants will learn to think like AI architects, mastering prompt systems, and automated creative workflows that mirror real-world marketing demands.
Course Formats
Format
Virtual
Offline
Course Duration
2-Day
Tools used
ChatGPT (Advanced)
1-Gemini/Nano Banana
Krea
Midjourney
Flora
Canva
Reve
Module 1: Introduction to Generative AI (GAI)
Tutorial
Overview of generative AI and machine learning
AI in marketing: old vs new workflow comparison
Ethical considerations and limitations of AI
Intro to end-to-end AI workflows
Activity
Showcase AI marketing outputs.
Discussion: AI ethics in real-world marketing campaigns.
Module 2: Spot the AI
Module 3: Deep Dive into Prompting
Module 4: Structured Prompting for Campaign Content
Module 5: Image Generation Lab
Module 6: Video Ideation & Storyboarding
Module 7: Video Prototyping Lab
Module 8: Campaign Showcase & Reflection
For Corporate Training
Contact Us
Do I need a paid subscription to AI tools for the public workshop?
No. All exercises in the public workshop use accessible or trial versions of AI tools, and participants work with sample accounts or sandbox environments provided during the session.
Can this workshop be completed in one day?
Can this course help us analyse real market trends or consumer data?
Our marketing team has strict brand guidelines. Can we still use these AI tools safely?
What if my company doesn’t allow us to upload real campaign data or assets?
Is this course suitable for marketing teams with no design or copywriting background?
What’s the difference between a public run and a corporate run of this course?
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