AStar | Science
Simplifying A*Star’s Scientific Story to Improve Stakeholder Collaborations
The Agency for Science, Technology and Research (A*STAR) is Singapore’s key driver of scientific research. By bridging the gap between academia and industry, A*STAR transforms lives through nurturing talent and advancing research.

20 x 2
Participants
Physical
Format
2 x 2
Days
Content & Design
Topic
Audience Profile
- PharmBio
- HP
- MedTech
- Biomfg
Challenges
Communicating Science in a Complex Environment
Dry and complex information that disengaged audiences
Slides cluttered with dense technical information
Non-technical audiences struggled to understand key ideas
How we helped
Decluttering Presentations Without Losing Depth

Day 1: Content
We customised key storytelling techniques to meet the needs of a scientific presentation that would engage and influence stakeholders. For example, bringing the key message to life was a method explored where learners were equipped with techniques to say the same scientific messages in a different way that would be engaging even for an audience unfamiliar with these concepts.

Day 2: Design
Learners were introduced to frameworks that visualised key concepts using imagery and translated complex text into visuals that impressed and empowered them. This ensured insights were not only informative but actionable




Results
Directly relevant and applicable frameworks
I’m already beginning to see some of the tips being applied in the new deck of slides!
Carol Tan
Strategy Development & Policy Planning
Text heavy slides synthesised
Key messages in slides captured
Design principles leveraged to create more effective visual slides
22%
Immediate increase in learners’ proficiency
100%
Voted workshop has met learning objectives
100%
Would recommend this workshop to others
I was facing challenges making my slides interesting and easy to understand. Was also feeling very uninspired when making slides because I did not know how to make it visually appealing.
If I had to put a number to this workshop, I would say more than a million dollars because each deal made ranges from tens to hundreds of thousands and it all starts with presenting our slide deck.