40 Startup Pitch Deck Examples That Got Funded

Written by Jenessa Ong

On November 21, 2017

So you’ve built an excellent startup product, validated your market and you feel you’re ready to go for a funding round. Awesome. Yet, now you realize that putting together a persuasive investor deck design is no walk in the park. Not only do you need to worry about the visual aspects of developing your presentation design, but you’ll also need to worry about developing a strong narrative to support your need for investment.

We put together an exhaustive list of 40 startup pitch deck examples for you to get inspired while building your million-dollar pitch deck.

1. Intercom | 2. Baloonr | 3. Pendo | 4. Buffer | 5. Homigo | 6. Itay Adams | 7. Cubeit | 8. Contently | 9. Mattermark |
10. Frontapp | 11. Crew | 12. Airbnb | 13. Wework | 14.Uber | 15. Mandaê | 16. Gaia Design | 17. Mapme | 18. Farmeron
19. The Daily Hundred | 20. Pinmypet | 21. Dwolla | 22. ID wall | 23. Buzzfeed | 24. App.io | 25. Mixpanel | 26. Moz
27. Kompyte | 28. DocSend | 29. LinkedIn | 30. Foursquare | 31. Magic Leap | 32. Ad pushup | 33. WealthSimple
34. Launchrock | 35. Manpacks | 36. Linio | 37. Snapchat | 38. Thrive Global | 39. Podozi | 40. Castle

 

1. Intercom

A household name in the chat-bot space. Intercom started from humble beginnings with this seed pitch deck that set them up for success.

Company background: Intercom shows users who are using their products or website and makes it easier to personally communicate with them through targeted content, behavior-driven email, in-app, and web messages.
Amount: $600,000

 

2. Baloonr

The Baloonr 500 Startups Demo Day presentation is an interesting approach to pitch decks. With full-bleed imagery and impressive storytelling, they set the standard for this Demo Day presentation.

Company Background: Baloonr help companies remove bias during collaboration and decision-making so that they gain access to unreachable insights.
Amount: $150,000

3. Pendo

Ever seen an investor pitch deck that raised 20Million? These guys have done just that. Looking at their pitch deck gives you insight into how a well-funded startup pitches for Series B funding. The beginning starts with them painting an inevitable future, followed by how well they’ve been doing until that point. A real eye-opener.

Company Background: Pendo provides product managers and teams with an integrated platform to better understand and improve product experiences. Through the platform, organizations are able to capture users’ behavior, gather feedback and provide contextual help inside their application.
Amount: $20,000,000

 

4. Buffer

Noted this is one of the less visually-impressive investor pitch decks that have raised funding, but you got to give it to these guys – they have the numbers to back them up. Have a look at how they started raising their seed investor round.

Company Background: Buffer is a simpler and easier way to schedule posts, track the performance of your content, and manage all your accounts in one place
Amount: $500,000

 

5. Homigo

Company Background: Homigo proactively handles all aspects of home maintenance and repairs so that users need not worry about it.
Amount: Undisclosed

 

6. BetaPopcorn by Itay Adams

Are you a fan of Seinfeld? Well, in one of the iconic sitcom’s episodes, the character George Costanza pitched an idea about a show about ‘nothing’. Itay Adams might have executed the perfect routine that roped him investor funding as a result.

Company Background: Adams went up to investors and pitched basically ‘nothing’ and raised $2,000,000 in proceeds to build a ‘dream team’ with that money.
Amount: $2,000,000

 

7. Cubeit

This startup from India developed a simple and clear story for their Series A presentation deck that roped them a nice sum. Have a look at how they built the crux of their problem.

Company Background: Cubeit is a mobile application that allows users to aggregate content from anywhere
Amount: Seed – $3,000,000

 

8. Contently

Contently needs no introduction and for good reason. The way these guys put together their pitch deck showcased a vision for the future where they were building an ecosystem as well as a proof-of-concept with clients they’ve already acquired.

Company Background: Contently is a New York City-based technology company. It creates software that helps brands create and manage content and connect with freelance writers, photographers, videographers, infographic designers, and editors.
Amount: $9,000,000 | 2014

 

9. Mattermark

Mattermark’s investor pitch deck proves that there’s nothing inherently wrong with being a ‘me-too’ startup. They highlighted the growth in demand in their space and how they could capitalize on that to drive their business with funding.

Company Background: Mattermark is a data platform for venture capital companies to quantify signals of growing and potentially lucrative start-ups.
Amount: $6,500,000 | 2014

 

10. Frontapp

A beautiful investor pitch deck that focused on the nitty-gritty numbers that mattered to investors at that stage of fund-raising. Building the b2b email client of the future is no easy feat, but these guys come pretty close with their pitch decks of the current.

Company Background: Frontapp manages users’ communication channels such as email addresses, SMS, social media, live chat, and voice. These messages channeled will then be assigned to the respective teammates, generating faster replies without messy CC’s, Reply-Aall’s or forwards.
Amount: $10,000,000 | 2016

 

11. Crew

A simple, brief and powerful deck that’s tell-tale of the presentation style of the founder. This is what we’d call a no-fluff approach to building pitch decks. Read and learn.

Company Background: Crew is a technology company from Montreal, Quebec. The company develops, markets, and operates the Crew app, which connects individuals with freelance graphic designers, illustrators and software developers. Crew’s freelancers have completed projects for companies such as Dropbox, Medium, Tinder, Eventbrite, and IDEO.
Amount: $10,000,000 | 2015

 

12. Airbnb

We know Airbnb now to be one of the world’s most well-known startups. When they first began, all they had was an idea. Curious how they turned that into what they are today? Have a look at the pitch deck.

Company Background: Airbnb is a community marketplace for people to list, discover and book unique spaces around the world through mobile phones or the internet. Whether it’s an apartment for a night, a castle for a week, or a villa for a month, it connects people to unique travel experiences at any price point, with over 2M listings in 34K cities and 192 countries.
Amount: $600,000 | 2009

 

13. WeWork

WeWork is huge. From workspaces to every other horizontal, these guys are seeking to dominate more spaces. This Series D deck covered a variety of best practices. From building an ecosystem vision, showing the right numbers to signify extreme growth and basically hitting everything else right out of the park.

Company Background: WeWork is an American company which provides shared workspaces, community, and services for entrepreneurs, freelancers, startups, small businesses and large enterprises. Founded in 2010, it is headquartered in New York City.
Amount: Series D – $335,000,000

 

14. Uber

Where would we be without ride-sharing and transport services from Uber? Have a look at how this behemoth began and surmise how they still continue to raise funding.

Company Background: Uber Technologies Inc. is a global transportation technology company headquartered in San Francisco, California, United States, operating in 633 cities worldwide.
Amount: 14 rounds – $11.5 billion

 

15. Mandaê

This pitch deck covers almost all the things you’d expect a great pitch deck to have, a strong team, great numbers and a vision for expansion in the near future. It’s no surprise that it raised $200,000.

Company Background: Mandaê is an app which simplifies the way Brazilians ship their stuff. Other than collaboration with local postal service, Mandaê collaborated with other exclusive transporters that are not available to most individuals.
Amount: $4,230,000 till date – deck used to raise $200,000

 

16. Gaia Design

You might not immediately get this because of the language, but observe how they’ve segmented their pitch into different sections and broken down messages into bit-sized pieces.

Company Background: Gaia Design is a Mexican online store that sells design furniture and accessories at affordable prices.This investment backed Harvard start-up based in Mexico City aimsto make quality products and design accessible to all Mexican households.
Amount: $2,850,000

 

17. Mapme

‘Lead with your strongest point’ was what Mapme did exactly. Since they’ve already garnered a community following and press coverage, they leveraged that initially to build credibility before asking for money.

Company Background: Mapme is the first platform that empowers any organization or leader to leverage crowdsourcing to visualize all the interconnected layers of a community. The outcome is a unique user experience that drives engagement and promotes the community.
Amount: $1,000,000

 

18. Farmeron

Another 500 Startups alumni making waves in a space that you’d never expect – farming.

Company Background: Farmeron helps farmers across the world to manage their farming data online and to do farm performance analysis using exciting statistics.
Amount:  $1,609,000 | 2012

 

19. The Daily Hundred

The Daily Hundred produced this detailed pitch presentation that is obviously meant to be read. It covers every gap from user growth to how the app works on a micro-level.

Company Background: The Daily Hundred is a web app allowing businesses to reward customers by encouraging micro-level brand advocacy and product endorsements.
Amount: $1,000,000

 

20. Pinmypet

A really sleek and simple Demo Day presentation from this 500 Startups alumni, PinMyPet.

Company Background: Founded in September 1, 2013 by Marcos Buson, Bruno Kenj, and Bruno Suza, Pinmypet allows users to track the location and physical activities of their pets. It ensures your pet’s safety by providing real time locations as well.
Amount: $1,000,000

 

21. Dwolla

A contender with some of the biggest payment giants, Dwolla manages to hold its own. It’s not the most succinct, but manages to paint the payments industry as an attractive market for investors.

Company Background: Founded in Iowa in 2008 by Shane Neuerburn and Ben Milne, Dwolla is a free web-based software platform allowing users to send, receive, and request funds from another user. Dwolla is a United States-only e-commerce company that provides an online payment system and mobile payments network.
Amount: $30,000,000

 

22. ID wall

Tackling credential frauds with major players is no easy feet. ID Wall’s Demo Day pitch deck is simply designed with a monochromatic colour scheme leading with their strongest point on the size of the market before delving into details for the rest.

Company Background: ID wall is focused on providing businesses with document validation, background checks, and identity verification solutions and services. It offers its services through an API. ID wall also offers a real-time alert system that enables its users to verify customers’ data in signups and purchases.
Amount: $800,000

 

23. Buzzfeed

Buzzfeed is one of the pre-eminent startups on the web. Take a look at this media giant’s deck for inspiration.

Company Background: BuzzFeed is a social news and entertainment company headquarted in New York, N.Y. It provides highlyshareable breaking news, original reporting, entertainment, and video across the social web to its global audience of more than 200M.
Amount: $3,500,000 | 2008

 

24. App.io also known as Kickfolio

A short, simple presentation that even included a demo for Demo Day no less.

Company Background: App.io streams your mobile apps from the cloud to any device without the need to download. It provides a easier way to give people access to your apps.
Amount: $1,000,000

 

25. Mixpanel

Mixpanel’s pitch deck focused on their outstanding numbers and ended with a positioning matrix to show the difference between them and other competitors like KissMetrics.

Company Background: Mixpanel is one of the most advanced analytics platforms for mobile & web. It helps businesses grow by helping them understand how their users behave and use their products by tracking actions people take rather than page views.
Amount: $65,000,000 | 2014

 

26. Moz

Moz’s presentation deck is an interesting case where they focus on stressing that they merely want to dominate a small niche within the bigger market.

Company Background: Moz provides analytics software to track all of a website’s inbound marketing efforts—search marketing, link building, social media, and brand mentions—on one platform. Moz Analytics tracks each effort with beautiful data visualizations, insights into competitors’ data, and actionable recommendations to improve each effort’s performance.
Amount: $18,000,000 | 2012

 

27. Kompyte

Another 500 Startups Demo Day presentation that set the standard. Using high-resolution stock imagery, the company’s explanation of the product concept was smooth and simple.

Company Background: Kompyte is a competitive intelligence tool designed to respond in real-time to online strategies utilized by its users’ competitors. It is designed to learn about competitors’ online strategies in real-time, and respond to them in an easy and affordable way.
Amount: $500,000

 

28. DocSend

Company Background: DocSend is a content management and tracking solution that helps teams find and share sales content that closes deals.
Amount: Series A – $8,000,000

 

29. LinkedIn

If you haven’t heard of Linkedin, you’ve probably been living under a rock. Prior to their acquisition by Microsoft, Linkedin raised a few successful rounds of funding.

Company Background: LinkedIn is a professional networking site that allows its members to create business connections, search for jobs, and find potential clients. The site also enables its users to build and engage with their professional networks, access shared knowledge and insights, and find business opportunities. LinkedIn was founded in 2002 and is headquartered in Mountain View, California.
Amount: $10,000,000 | 2004

 

30. Foursquare

Foursquare’s concept is one that is not easy to explain. Hence, they focused 80% of their early pitch deck to contain details about how the apps work and showing the different screens.

Company Background: Foursquare is a local search-and-discovery service mobile app which provides search results for its users. The app provides personalized recommendations of nearby places to visit based on a user’s current location through referencing their previous browsing history, purchases, or check-in history
Amount: Raised – $1,350,000 | 2009

 

31. Magic Leap

Another great example of painting a vision of an inevitable progression towards the growth of the industry they are targetting. Couple with strong numbers, it’s no wonder investors decided to fund them.

Company Background: Magic Leap combines our inherent visual ability with mobile computing to provide a visual output similar to reality, but powered by mobile technology. Their Dynamic Digitized Lightfield Signal™, is able to generate images indistinguishable from real objects and then being able to place those images seamlessly into the real world. This entirely new T user experience they have created is known as Cinematic Reality™.
Amount: Series B – $542,000,000

 

32. Ad pushup

A no-frills pitch deck led by their very impressive traction numbers. Goes to show you don’t need an excessively aesthetic pitch deck if your numbers are great.

Company Background: Ad pushup specializes in optimizing its users website’s ad layout for high viewability and number of clicks without harming its visitors’ users experience.
Amount: Angel Round – $635,000

 

33. WealthSimple

WealthSimple was one of the pioneers of a digital financial advisor application. They’ve made the concept surprisingly easy to understand and grasp for a layperson.

Company Background: Wealthsimple is a new kind of financial advisor — one that’s intuitive, affordable, and human. It takes the guesswork out of investing and to get users on the right track. It builds a diversified portfolio of ETFs for its users and guides them towards achieving their financial goals.
Amount: Seed – $1,900,000

 

34. Launchrock

This 500 Startups alumni already had some impressive clients before getting into the investor pitch room. Have a look at how they used a simple deck to boost their fundraising activities.

Company Background: LaunchRock is an online platform that enables its users to create viral “Launching Soon” pages with built-in sharing tools and analytics. LaunchRock pages help its clients incentivize and reward users for telling others about its clients’ projects through email and their social networks.
LaunchRock was launched in 2011 out of Philadelphia’s Startup Weekend and its operations are based in Walnut, California.
Amount: $800,000

 

35. Manpacks

A simple subscription model product that used humor to surprisingly get some traction. You can get away with something similar if you want to be the next Dollar Shave Club, but we’d recommend against it generally.

Company Background: Manpacks.com is a web-based service for the delivery of men’s essentials, including underwear, razors, grooming and other products from top-name brands such as Calvin Klein, Champion, Gillette, Saxx, Grooming Lounge, and PACT.
Amount: $500,000

 

36. Linio

It’s one of those companies you’ve never heard of that have raised an obscene amount of money. Have a look at their pitch deck.

Company Background: Linio is an e-commerce company that offers a wide variety of products online in many categories, ranging from home electronics to personal care products. It brings online consumer retail services to some of the fastest growing Latin American markets.Founded in 2012, Linio has operations in Mexico, Colombia, Peru, and Venezuela.
Amount: Venture – $79,000,000

 

37. Snapchat

A millennial-focused business that has well proved their ability to understand the dominate the attention of that market.

Company Background: You may have heard about Snapchat, the mobile app that allows users to capture videos and pictures that self-destruct after a few seconds. When a user sends a message, they get to decide whether it will live for between 1 and 10 seconds.
Amount: Series C – $50,000,000

 

38. Thrive Global

This startup leverages Arianna Huffington’s reputation and credibility to push this pitch deck. The execution could have worked out much better, but who really complains when you have Arianna Huffington on board?

Company Background: Thrive Global brings the latest strategies and tools to health and well-being to organizations, coupled with a media and e-commerce platform.
Amount: Series A – $7,000,000

 

39. Podozi

The Podozi deck sported plenty of images of their target audience – women of colour, which was great when getting the audience to quickly and clearly understand their intentions.

Company Background: Podozi is a beauty tech startup solving the problem of finding “right fit” beauty products for people of colour. Customers discover authentic brands from all around the world and enjoy a personalized shopping experience.
Amount: $120,000

 

40. Castle

Juxtaposing existing solutions in the market with their eventual solution was a clever way for Castle to grab attention from the start. The headlines in this presentation are pretty effective such that they all suggest a clear message for each slide.

Company Background: Castle manages rental homes for landlords using automation and on-demand labor.
They find tenants, collect rent, and coordinate maintenance, allowing owners to kick back, relax, and never worry about their rental properties again.
Amount: Angel Round – $270,000


That’s it! 40 of the top pitch deck examples for almost all common stages of startup fund-raising. Remember to bookmark this page for reference later on when you decide to raise funds for your startup!

Did we miss any? Leave us a comment below.

Article Written By: Jenessa Ong

Jenessa is a marketing executive at HighSpark. In her free time, she enjoys sipping on a hot cup of Starbucks coffee and putting together visually creative presentations.

Written by:
Jenessa Ong

Jenessa is a marketing executive at HighSpark. In her free time, she enjoys sipping on a hot cup of Starbucks coffee and putting together visually creative presentations.

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2 Comments

  1. Sharanyan Sharma

    Superb List Jenessa.
    No matter how good you are in Public speaking, When it comes to pitching that’s entirely different! The companies and the pitchdek that you mentioned absolutely relevant and topnotch slides.

    Thanks again, Keep inspiring.

    Reply
  2. Joseph Itopa

    I came across your article while using google to find great pitches, Jenessa you just made my day. Keep it up and thank you very much.

    Reply

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