Renesas

Renesas

Renesas

Captivating a mixed tech audience at Renesas DevCon India

Captivating a mixed tech audience at Renesas DevCon India

Captivating a mixed tech audience at Renesas DevCon India

PRESENTATION

Context

Context

A technology leader expanding its reach in India

Renesas is a global leader in microcontrollers, semiconductors, and embedded solutions, powering innovations across smart devices, automotive, industrial systems, and consumer electronics. It regularly convenes DevCon conferences in key markets, high-stakes events where the company shares future technology directions and thought leadership.

For DevCon India, Renesas India sought to do more than showcase products: it wanted to signal strategic insight into India’s smart city evolution and inspire its audience — partners, developers, and leadership — with a vision of how innovation can enable growth across sectors.

Challenges

Challenges

Transforming technical depth into purposeful communication

Renesas’ strength lies in deep technical knowledge, solution platforms, and advanced product portfolios. But that depth — when communicated as features and specifications — can lose broader strategic meaning for non-technical or mixed audiences.

Our task was to help the President of Renesas India deliver a keynote speech that would balance technology rigour with accessible insights to engage over 500 event attendees.

How we helped

How we helped

Shaping a narrative built for the DevCon audience

We began by understanding the conference attendees, mapping out the shared aspirations and goals that would speak to them more than any engineering specifications would.

Reframing Value

We crafted a narrative arc that relates Renesas’ offerings to larger industry possibilities and outcomes for the audience, positioning the company as a partner in enabling future technology solutions

Impactful Keynote

We storyboarded and developed a keynote presentation based on this narrative arc, supported by a futuristic visual theme to reinforce Renesas’ position as a leader in engineering and technology

Results

Results

A keynote that connected across geographies and disciplines

The DevCon India keynote was a success on both strategic and engagement metrics, with the President of Renesas India receiving compliments on the clarity of his delivery.

500+

500+

attendees gained a deeper understanding of Renesas’ strategic vision

50+

50+

partner exhibitors reported meaningful engagement and interest in collaboration

Attendees praised

Attendees praised

the clarity and gained a clearer understanding of the company’s direction

“It was beautiful. We connected with the audience wonderfully. I got compliments from many attendees talking about the details of my presentation…it meant that they were listening. HighSpark helped me achieve my dream presentation.”

“It was beautiful. We connected with the audience wonderfully. I got compliments from many attendees talking about the details of my presentation…it meant that they were listening. HighSpark helped me achieve my dream presentation.”

“It was beautiful. We connected with the audience wonderfully. I got compliments from many attendees talking about the details of my presentation…it meant that they were listening. HighSpark helped me achieve my dream presentation.”

Sunil Dhar

Sunil Dhar

former President, Renesas India

former President, Renesas India

Have a project in mind? Let’s get to work.

Have a project in mind? Let’s get to work.

Get clear, align teams and become the brand people choose. Reach out to us below!

Get clear, align teams and become the brand people choose. Reach out to us below!

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We help B2B brands with complex products leverage storytelling to become leaders in their categories. Our team based in Singapore offers creative, consulting and training services to Fortune 500 clientele.

Reach Us

HighSpark Pte. Ltd. (UEN:201530849C)

We help B2B brands with complex products leverage storytelling to become leaders in their categories. Our team based in Singapore offers creative, consulting and training services to Fortune 500 clientele.

Reach Us

HighSpark Pte. Ltd. (UEN:201530849C)

We help B2B brands with complex products leverage storytelling to become leaders in their categories. Our team based in Singapore offers creative, consulting and training services to Fortune 500 clientele.

Reach Us

HighSpark Pte. Ltd. (UEN:201530849C)