Abbott

Abbott

Abbott

Half-day hackathon for medical doctors

Half-day hackathon for medical doctors

Half-day hackathon for medical doctors

Presenting

Context

Context

Helping doctors communicate complex medical information clearly

Abbott brings life-changing health technologies to people around the world. Through its innovations in healthcare, the company aims to improve lives and support better patient outcomes.

For healthcare professionals, communication plays a crucial role in patient care. Doctors must often explain complex medical conditions and treatments in ways that patients can easily understand.

This workshop was designed to help doctors strengthen how they communicate complex medical information clearly, logically, and empathetically.

Participants

Participants

25

25

25

Days

Days

0.5

0.5

0.5

Audience Profile

Audience Profile

Doctors Physicians

Doctors Physicians

Doctors Physicians

Format

Format

Physical

Physical

Physical

Challenges

Challenges

Using Simple Terms to Support Patient Care

Communication skills are at the heart of any engagement, especially one between a doctor and patient. As healthcare professionals, doctors are often in situations where they need to convey complex issues in a compelling and empathetic way.
 
Amidst their busy schedules, the doctors grappled with simplifying difficult medical terms and delivering that information in a logical and concise manner that would be understood by the layman.

Lack of visual aid to captivate target audience

Lack of visual aid to captivate target audience

Low engagement with audience

Low engagement with audience

Difficulties in simplifying complex medical terms in a comprehensible manner

Difficulties in simplifying complex medical terms in a comprehensible manner

How we helped

How we helped

Empowering Professionals to Create Clear Communications

Our Hackathon program was tailored for doctors and physicians to successfully deliver technical information in a clear and engaging manner, with the use of professional-looking collaterals that contained more than just text.

With 1 trainer and 4 coaches, the 4-hour programme included group coaching, presentations and a final feedback session by experts in the field. Participants also practised projecting their voices and speaking confidently in front of a crowd.

Crash Course awareness session

Crash Course awareness session

Group coaching

Group coaching

Final Presentation and Judgment

Final Presentation and Judgment

Results

Results

Creating seamless medical communication with clear messaging

By the end of the hackathon, participants gained practical techniques to communicate medical information in a clearer and more engaging way.

Through guided practice and coaching, doctors learned how to structure their ideas, support their message with visuals, and deliver their message with greater confidence.
These skills help doctors communicate more effectively with patients, colleagues, and professional audiences.

Organising key medical information in a concise and logical sequence

Organising key medical information in a concise and logical sequence

Public Speaking Frameworks for Clearer and more confident Delivery

Public Speaking Frameworks for Clearer and more confident Delivery

Engaging audiences using clear messaging and supportive visuals

Engaging audiences using clear messaging and supportive visuals

"The Skills that they (the doctors) have taken away are outstanding."

"The Skills that they (the doctors) have taken away are outstanding."

"The Skills that they (the doctors) have taken away are outstanding."

Sam Lambooy

Sam Lambooy

APAC Marketing & Professional 
Education, Manager Neuromodulation

APAC Marketing & Professional 
Education, Manager Neuromodulation

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Learn more about the courses we offer

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Have a project in mind? Let’s get to work.

Have a project in mind? Let’s get to work.

Get clear, align teams and become the brand people choose. Reach out to us below!

Get clear, align teams and become the brand people choose. Reach out to us below!

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We help B2B brands with complex products leverage storytelling to become leaders in their categories. Our team based in Singapore offers creative, consulting and training services to Fortune 500 clientele.

Reach Us

HighSpark Pte. Ltd. (UEN:201530849C)

We help B2B brands with complex products leverage storytelling to become leaders in their categories. Our team based in Singapore offers creative, consulting and training services to Fortune 500 clientele.

Reach Us

HighSpark Pte. Ltd. (UEN:201530849C)

We help B2B brands with complex products leverage storytelling to become leaders in their categories. Our team based in Singapore offers creative, consulting and training services to Fortune 500 clientele.

Reach Us

HighSpark Pte. Ltd. (UEN:201530849C)