New Sales Teams
Executives looking to upgrade their training to move away from hard-selling techniques in competitive markets.
STORYSELLING IN CONVERSATIONS
Use stories to sell better without being “Salesy.”
Use story-driven techniques to engage prospects, spark curiosity, and secure buy-in
Trusted by teams in best-in-class organisations
Is your team getting stuck in conversations that don’t convert?
Facing issues such as:
- Discovery calls feel like interrogations
- Sales reps ask surface-level questions
- Pitches focus on features, not the story
- Buyers don’t sense urgency or value
- Differentiation falls flat in crowded markets
- Conversations fail to guide prospects toward a clear commitment
Sell more, regardless of your B2B product
Pushing features and order-taking are becoming less relevant in our digital world. Learn modern story-selling skills to captivate a new breed of customers.
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Connect Genuinely
Overcome barriers in building trust by establishing genuine rapport and building a connection, regardless of prospect.
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Master Non-Pushy Conversation
Guide prospects toward a “yes” using proven story-driven scripts and sequences, without ever feeling salesy or forceful.
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Influence Through Story
Craft and deliver stories that make your value clear, emotionally resonate with buyers, and move conversations toward commitment.
Who is this course for?
The best salespeople tell stories, regardless of role
Technical Consultants
Non-sales trained consultants that need to sell technical solutions that may be hard to explain.
Customer Service
Given the best opportunity to prime prospects for a sale, customer service can be taught to adopt a sales mindset.
Course Overview
Turn stories into your strongest sales tool.
Workshop Agenda
- Grab attention, create curiosity, and shift the buyer's frame of thinking from the start.
- Ask purposeful questions to uncover client stories and get closer to a "Yes".
- Spot moments in conversation where a story can build connection.
- Communicate your unique value and handle objections through stories.
- Craft personal stories that build trust and credibility.
Sales is no longer just about what you sell. It’s about the story you tell. In today’s saturated B2B landscape, buyers don’t respond to specs and slides. They respond to what they feel. The best sales professionals win not by pitching harder, but by telling stories that create clarity, trust, and urgency.
Storytelling taps into what drives all business decisions: human emotion. It builds connection, clarity, and conviction faster than data or slides ever can.
Course Formats
Format
- Virtual
- Offline
Course Duration
- Half Day
- 1-Day
“I had no proper sales process. The coaching has helped me close a $15,000 PR project in my first month and a half with them. The scripts, the thought process just clicked and they guided me throughout. They are damn good!”
“I’ve managed to hit my Q4 2020 goals in just the first month (>$75,000) though only starting the business during Covid. They helped shape my story for sales in ways I couldn’t do on my own.”
“We are a B2B company and have really enjoyed sales training and guides provided by Highspark. The strategic messages we learned to create for our target audience will increase sales. Their research on our firm helped us plug a million-dollar leak.”
THE METHOD
Practice on real conversations, not theory
Every session works from the accounts your team is actually trying to move, so the story lands in the next call, not in a role-play.
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Your pipeline, on the table
We work from live opportunities your reps are running now, not invented scenarios.
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Rehearse, review, repeat
Reps practise on real calls and get direct feedback, then run it again until it holds up under pressure.
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Managers coach after we leave
Sales leaders get the same frameworks and a way to reinforce them, so the training does not fade in a month.
WHAT YOU’LL PRACTISE
The moves that make a story sell
Framing before features
Set the context that makes your solution the obvious answer, before you ever demo.
The story that carries the deal
Give your champion a narrative they can retell internally when you’re not in the room.
Handling the hard question
Answer objections with a story that reframes, instead of a discount that erodes.
Frequently Asked Questions
New sales teams looking to move away from hard-selling techniques, technical consultants who need to sell solutions that are hard to explain, and customer service teams who can be taught to adopt a sales mindset.
Curious? Speak to our expert team.
Fill out the brief form and we'll get back to you with an estimate and discuss a plan for your company.
We'll arrange your meeting with a consultant to:
- Provide cost estimates
- Provide specific advice
- Identify any blindspots
- Share best practices
- Discover your needs
Our flagship business storytelling training workshop enables teams to utilise narratives to drive business and team goals.
Equip teams to design clear, compelling visuals that sharpen messages and help audiences grasp ideas quickly and confidently.
Helps professionals turn complex data into clear, persuasive stories that support insight-driven decision-making.
Equip your teams with skills to thrive at work
Schedule a free call with our consultants to help you figure out which corporate training course best fits your organisational requirements.
Get in Touch