Symrise

Increasing ROI of Symrise’s Sales Pitches with a Clear Narrative

Service: Skill Training
Focus: Selling

Overview

Strengthening teams’ sales narrative

Symrise is a chemicals company that develops, produces, and sells fragrance, flavoring, and food ingredients, cosmetic active ingredients, and raw materials, as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products.

With a strong reputation in the flavour and fragrance industry, Symrise continuously works with clients across sectors such as perfume and food & beverage. To stay competitive, their teams must clearly communicate the value of their solutions during every sales engagement.

Challenge

The Need to Set Symrise Apart from Competitors

A renowned flavour and fragrance supplier, Symrise aimed to increase its ROI in every sales pitch made by its marketing team. However, in this increasingly competitive landscape, Symrise needed to set itself apart from its competitors and excel as an innovation leader. The team struggled with identifying their unique winning proposition and how they could tailor it specifically to different audiences across their multiple client industries, such as perfume and F&B.

Complex information that overwhelmed internal teams and resulted in an unclear narrative
Lack of emotional connection with clients on a deeper level to create an impact
Difficulty identifying and communicating their unique winning proposition

Approach

Leveraging the Art of Story-Selling as a Powerful Tool

Over the course of 2 days, we used our business storytelling frameworks as a solid foundation to guide the team in identifying both their winning proposition and actionable methods to increase audience buy-ins.

By revamping their existing sales narrative into a highly persuasive one that included relevant pain points and an emotional connection, their sales pitch approach had a paradigm shift, making it nearly impossible for audiences to reject their new pitches.

Proven persuasion methodologies that inspire the audience to take desired action
Audience triggers and common objections to increase buy-in opportunities
How to leverage on powerful visuals to increase impact and memorability

Results

Story Frameworks used as a Solid Foundation to Identify Winning Propositions

By the end of the workshop, participants gained practical tools to craft stronger and more persuasive sales stories. Through hands-on exercises, the team worked on refining their messaging and applying storytelling frameworks to real sales scenarios.

Apply storytelling frameworks quickly and effectively for audiences across different industries
A ready-to-be-presented sales storyboard to be used to craft client pitches
A toolbox of powerful stories that can be applied in upcoming sales presentations

Sophie Wilson Senior Marketing Executive Symrise APAC

Learn more about the courses we offer

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Our flagship business storytelling training workshop enables teams to utilise narratives to drive business and team goals.
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Visual Presentations
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Equip teams to design clear, compelling visuals that sharpen messages and help audiences grasp ideas quickly and confidently.
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Data Storytelling
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Helps professionals turn complex data into clear, persuasive stories that support insight-driven decision-making.
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Data Visualisation
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This course trains teams to visualise data accurately and effectively, ensuring insights are communicated with clarity and credibility.
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Powerful Delivery
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This programme builds confident, impactful delivery skills so professionals can communicate with authority and presence.
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Executive Presence
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This course develops the presence, confidence and gravitas required to influence senior stakeholders and lead effectively.
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