V-Key
Cementing a position as a serious cyber-security contender
Overview
Cybersecurity for financial services
V-Key is a Singapore-based mobile security and digital identity company. They developed a range of security solutions for mobile devices and applications, including their patented technology, V-OS. They are also known for their ability to enhance security in mobile banking and payments.
V-Key is funded by Ant Financial and subsequently partnered with them to provide solutions for Alipay.
Challenge
Finding the key to a strong launch
V-Key’s quest is to smoothen, secure, and strengthen digital payment processes. Once they created patented products, they aggressively went to market and sought external support to create their assets. In particular, they needed a cohesive brand message for their big reveal at a FinTech Festival.
Our task was to distil their story and craft a narrative for a highly technical cybersecurity product made for the finance industry. We were also working with a team of technical experts, with little expertise in creative flair.
Approach
Setting GTM Foundations
Through extensive research and working across different mediums, we honed and sharpened V-Key’s narrative. We turned their complex product into a solution that got traction and caught the attention of customers and regulators upon its reveal.
- Proposition Playbooks: Several sets of feature breakdowns were made that accentuated the uniqueness of their product. These playbooks were screened live at events and used by their sales team.
- Brand Assets: Accomplished through clever image manipulation, animation and graphics, the output consists of explainer videos, print ads and actual sales collateral.
- Visual Refinements: Further refined and scaled brand elements. This includes making detailed adjustments to their logo, mark and other visual elements that represented their brand.
Results
Aligned, persuasive marketing assets for GTM
V-Key has since gone on to acquire top financial institutions and government banks as their clientele, as well as strengthened their relationships with regulators. They’ve become a true force of nature in the cybersecurity space.
- Streamlined, standardised assets and boilerplates to support team members in their conversations with prospects
- Strong and defined narrative that conveys the unique value proposition of an otherwise nebulous software solution
- Marketing and GTM assets aligned to customer journey and meeting customer expectations
“We had an opportunity to work with the team for a presentation to a high-powered global panel. While our team was already very experienced in presentations, they worked with us to build an impactful story with beautiful slides that we were able to deliver in a short amount of time.”
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