Renesas
Captivating a mixed tech audience at Renesas DevCon India
- attendees gained a deeper understanding of Renesas’ strategic vision
- 500
- partner exhibitors reported meaningful engagement and interest in collaboration
- 50
Attendees praised the clarity and gained a clearer understanding of the company’s direction
Overview
A technology leader expanding its reach in India
Renesas is a global leader in microcontrollers, semiconductors, and embedded solutions, powering innovations across smart devices, automotive, industrial systems, and consumer electronics. It regularly convenes DevCon conferences in key markets, high-stakes events where the company shares future technology directions and thought leadership.
For DevCon India, Renesas India sought to do more than showcase products: it wanted to signal strategic insight into India’s smart city evolution and inspire its audience (partners, developers, and leadership) with a vision of how innovation can enable growth across sectors.
Challenge
Transforming technical depth into purposeful communication
Renesas’ strength lies in deep technical knowledge, solution platforms, and advanced product portfolios. But that depth, when communicated as features and specifications, can lose broader strategic meaning for non-technical or mixed audiences.
Our task was to help the President of Renesas India deliver a keynote speech that would balance technology rigour with accessible insights to engage over 500 event attendees.
Approach
Shaping a narrative built for the DevCon audience
We began by understanding the conference attendees, mapping out the shared aspirations and goals that would speak to them more than any engineering specifications would.
- Reframing Value: We crafted a narrative arc that relates Renesas’ offerings to larger industry possibilities and outcomes for the audience, positioning the company as a partner in enabling future technology solutions
- Impactful Keynote: We storyboarded and developed a keynote presentation based on this narrative arc, supported by a futuristic visual theme to reinforce Renesas’ position as a leader in engineering and technology
Results
A keynote that connected across geographies and disciplines
The DevCon India keynote was a success on both strategic and engagement metrics, with the President of Renesas India receiving compliments on the clarity of his delivery.
“It was beautiful. We connected with the audience wonderfully. I got compliments from many attendees talking about the details of my presentation…it meant that they were listening. HighSpark helped me achieve my dream presentation.”
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